5 Reasons to Use a TikTok Business Account

If your brand is still using a personal account on TikTok, it may be time to finally make the switch to a TikTok business account. We understand that bidding farewell to your ability to access trending audio might seem daunting, but the TwoSix team is here to calm your nerves. We strongly believe the benefits of having a business profile on TikTok far outweigh the cons. Your brand can continue to grow on TikTok by using commercial audio, detailed analytics, content scheduling tools, and more while freeing yourself from the burden of potential copyright strikes. Keep on reading to find out 5 reasons why your brand should be using a TikTok business account!

1.) Commercial Music Library

First and foremost, we will cover the topic of trending sounds. The main concern for most businesses is that they won’t be able to successfully grow a following on TikTok without using tending audios. Luckily, this is far from the truth. Yes, producing content that will go “viral” or end up on the “FYP” may take a bit more effort and creativity, but it is not impossible. Plus, is it really worth risking litigation just to use the “It’s corn!” audio? We don’t think so…

Good news: with a TikTok business account, you gain access to TikTok’s commercial music library with over 100,000 songs completely free of copyright fees. This allows you to protect your brand while still creating fun and engaging content! Additionally, you can use extremely helpful search tools like searching by genre, theme, and mood. By accessing the commercial music library, you will find music that fits your content perfectly, rather than only creating content that applies to a trending sound. You will also gain access to commercial playlists, where you can see a list of copyright-free songs that are already gaining traction on TikTok. With all of that, if you’re still worried about your videos not getting enough engagement with commercial sounds, TikTok has a “promote” feature that allows you to send out your TikTok to a larger audience ONLY when using commercial sounds, leveling out the playing field a bit for business accounts.

If you’re in need of some inspiration or still don’t believe that your videos will be seen without trending sounds, check out our client Visit Aspen’s TikTok profile. They are fairly new to TikTok, with less than 40 videos, and have already gotten the hang of things with 5 videos gaining a whopping 100,000+ views in the past 3 months!

2.) Website Link Option

Now that we covered the main concern for most businesses, we can dive into all the added bonuses of having a business account on TikTok, like the ability to place a website link in your bio! Although the desired use of this feature remains controversial, it is a huge plus to be able to use CTAs (call-to-action) in your TikTok videos. Whether you decide to gain more website traffic by placing a direct link to your business site or to use a social media landing page site like Linktree which allows you to send users to multiple links (your website, social channels, etc.), this is undeniably a very helpful feature for businesses.

3.) Email Contact

Having a TikTok business account also makes it easier for people to reach out to you with business inquiries with the email contact feature. Adding an email contact to your business profile is a very simple task; just log in to your business account > go to your profile > click on edit your profile > and then simply add your business email in the email section. The benefits of this tool could be very impactful for your brand!

4.) Analytics

Another hugely convenient feature of having a TikTok business account is access to more in-depth analytics. Your brand’s analytics can be accessed in-app or downloaded, making it easier to keep long-term data on your account’s growth! Analytics cover video and profile views, likes, comments, shares, followers, and content-specific analysis; including where people are viewing your video in-app (FYP, Following, Search, etc.), what region viewers are in, average watch time, total playtime, and more. This data can help you to grow your channel, understand the best time to post your content, and what content your followers interact with the most. The more in-depth features of these analytics also allow you to understand what sounds and hashtags your audience likes, outside of your page, to help you better serve them content they’re more likely to engage with.

Photo credits: tiktok.com

5.) Schedule Posts

Lastly, another feature that will change the game for many brands that run campaigns, plan out their content, work as a team, or have an agency managing their profile, is the ability to schedule posts. You can schedule TikTok videos in-app up to 10 days ahead of time or use a third-party app like Later or Hootsuite to schedule and organize your videos without limits.

In conclusion, we firmly believe the benefits of having a TikTok business account for your brand far outweigh the cons. We strongly suggest making the switch to a business account if you haven’t already, to access some incredibly impactful features for your profile that can improve your content while protecting yourself from potential litigation. With very helpful analytics, the ability to schedule and promote posts, access to over 100,000 commercial sounds, and lots of creativity, your business account’s videos will continue to thrive just as much, if not more, than a personal account.

If you need assistance or have any questions regarding making the switch to a TikTok business account, don’t hesitate to contact our team at TwoSix Digital.