4. Promote your hashtag IRL
Get creative, and find ways to promote your hashtag offline.
First of all, your hashtag should appear on EVERY printed piece produced by your brand. This includes:
- VISITOR GUIDES
- Even annual reports and marketing plans
Furthermore, printed materials can be created specifically to promote a hashtag. Here are some ideas:
- Hashtag keychains
- Coasters featuring the hashtag
- Provide window clings of your hashtags and supply them to local businesses
Remember, you can do this! All the tools are available to create a popular hashtag, now you just have to activate them. Always ask yourself where you can insert your hashtag in a new marketing push. Paid campaigns can also help raise awareness for a hashtag, but never underestimate the power of a little extra effort!