Grabbing your audience’s attention is half of the battle when you are crafting an effective social media post. But have no fear, we’re here to help you boost the engagement of your organic posts with these 5 quick tips!
This is, perhaps, the most important element to your posts if you want users to take action and engage with your content. Start by asking: What do you want them to do? Do you want them to click? Subscribe? Read more? Be sure to provide directional language like “Learn More About” and “Click Here for Hotel Deals” to encourage them to take action! Read our blog for more tips on creating an attention-grabbing call-to-action!
2. Clickable Links
Clickable links go hand-in-hand with your calls-to-action. If you are asking them to do anything that involves clicking a link, make sure the link is actually there! On Facebook and Twitter, make sure that you put the link in the post (see below) so they can have easy access. If you want them to take action on Instagram, include the link in your bio or as a swipe-up feature on your story.
Make sure to include hashtags on both Twitter and Instagram to not only help your users stay informed but encourage them to use the hashtags with their photos! Including a call-to-action in your posts about using your hashtag is a great way to get users to take action. Read our blog for more ideas on where to put your hashtag!
4. Location Tags
Location tags are especially important for destination marketing organizations. If a potential visitor sees your Facebook or Instagram post and is automatically intrigued by what you posted, they’re definitely going to want to know where they can find that when they come to visit. Adding a location tag is an easy way to keep your visitors informed on where to find things in your destination!
5. Images + Video
While the copy of your post is important to help engage a customer, it is also important to include eye-catching images or video to grab their initial attention. Posts with images or video, on average, perform better than posts without images or video. Check out this guide to help make sure that you’re posting images and video with the correct dimensions.
When you’re crafting your next post on social media, be sure to keep these quick tips in mind so you can keep your audience engaged and interacting with your posts. For more tips and tricks on how to master the latest digital marketing trends, be sure to subscribe to our e-newsletter.