New AI-powered Itinerary Planners that Integrate onto DMO Websites

Several DMOs are adopting a new wave of AI technology that allows their website visitors to ask questions, receive trip-planning advice, and curate highly personalized travel itineraries.

It seems these AI-planners deliver significant value to communities by promoting and incorporating both major and lesser-known attractions, businesses, events, and hidden gems into itineraries. Additionally, they often suggest extra activities and inspire visitors to extend their stay. Personalization is also a key component of their effectiveness. The tools are able to generate recommendations that align with users’ interests, enhancing the overall travel experience and removing much of the pain involved in trip planning.

Destination Toronto provides an excellent example of this innovation with their AI-powered tool developed by GuideGeek. You’ll see a chatbot appears in the bottom-right corner of their site. Using AI, the chat tool incorporates businesses, attractions, and information from Destination Toronto’s website into itineraries, making it possible to plan a multi-day trip in seconds.

 

When I tested the tool, I requested a 5-day itinerary and provided details about the types of places I was interested in exploring. The result was a thoughtfully curated plan that included major attractions, local businesses, and vibrant neighborhoods to discover.

   

 

It appears tools like these could truly be win-win for both travelers and destinations, simplifying the trip planning process, and supporting communities by spotlighting both iconic landmarks and hidden gems, therefore encouraging local revenue and longer stays.