TwoSix Digital is proud to partner with Pure Michigan on one of the travel, tourism and hospitality industry’s first comprehensive statewide educational programs. These workshops will guide members of the tourism industry through a series of social media best practices and tactical applications. The agenda will include discussions on trends, best practices, content marketing and promotional strategies. […]
Boarding with Facebook Messenger In what could be the first of many, airline KLM is integrating with Facebook Messenger to make it easier to fly. Using Facebook Messenger, KLM passengers will be able to receive their itinerary, flight updates, check-in notifications, get boarding passes and even rebook fights when needed. KLM previously embraced social media by […]
YouTube competing in the livestreaming market There could soon be a new kid (app) on the block for livestreaming. YouTube is reportedly building an app it calls YouTube Connect to allow users to stream live video from their devices. This would put the app in direct competition with Twitter’s Periscope and Facebook Live. VentureBeat reports […]
Instagram algorithm to change what is served first The news that sent shockwaves through the Instagram community this week came as the company announced it would change users’ feeds to display content differently than the classic chronological order. The company announced the change in a blog post earlier this week, noting that because of the old chronological […]
Pinterest ads now open for your business This week Pinterest finally opened up its Ads Manager to everyone interested in scheduled Promoted Pins. Up until now Pinterest ads were only in the beta phase. Along with this opening up, Pinterest unveiled more detailed ad targeting tools to enable advertisers to more accurately promote pins. These […]
Custom audiences by social engagement on posts? Facebook Marketing Strategist Jon Loomer discovered what could be a new targeting tool for Facebook advertisers: the ability to create custom audiences based on social engagement. Loomer posted his discovery in a blog post noting that when he went to create a custom audience he had more […]
Facebook introduces Canvas Facebook advertisers now have access to a new immersive type of ad called “Canvas“. While previously available to certain advertisers, the new ad works to open up a full screen experience once an ad is clicked by a user. This full screen experience is said to load ten times faster than traditional […]
Trending at TwoSix this week: Facebook Messenger ads, the impacts of Facebook’s recent algorithm update and big boosts in tourism thanks to the presidential race. Facebook introducing Messenger ads? If recent reports are to be believed, you will soon be able to create Facebook’s Messenger ads through the app using message threads. TechCrunch reports that […]
By Grant Kenney, TwoSix Digital Senior Digital Strategist One thing I’ve heard from clients no matter what industry they’re in: “it’s so hard to find content to write about every day!” Having been on that side of the conversation before as a social media manager I can sympathize, but I have found ways around this persistent issue. […]
Growth stalls on Twitter as the platform changes timelines, adds new video ad feature This week Twitter announced its monthly visitors for last quarter coming in at 320 million – which may sound good until you realize this is the exact same number as the previous quarter. Simply put: the platform is not growing. This […]