Case Study: Visit Hamilton County Tenderloin Trail

Visit Hamilton CountyClient:
Visit Hamilton County

The Scope:

The Hamilton County CVB approached TwoSix Digital wanting help building exposure for a niche culinary experience based around a regional specialty – their pork tenderloin sandwiches and a group of restaurants making up the “Tenderloin Trail”. The client had a number of blogs about these sandwiches as well as Tenderloin Passport that could be downloaded and a YouTube video on how to properly eat a tenderloin sandwich. These were available to use and promote.

The Strategy:

Tenderloin TrailTwoSix Digital set out by creating a retargeting website pixel on the Tenderloin Trail section of the Hamilton County website to promote tenderloin blogs, the passport and the video to these consumers. A number of highly targeted ad sets were created to promote tenderloin content to. Lookalike audiences generated through the Facebook ads manager of the Hamilton County e-newsletter list were utilized as well as the Facebook Audience Insights tool. This allowed us to research and create trail audiences for ad sets to promote content to.

The Results:

This campaign exceeded client expectations and boasted the following results:

  • The total of highly targeted impressions for the campaign reached 518,881 – which is less than $.01 per impression
  • The total cost ad click measured out at $.27 per click. This was below the global average CPC of $.53 reported by
  • More than 111,000 views of the Tenderloin Video were produced with average views lasting an average of 20 seconds.
  • Total number of website & blog clicks totaled 4,769
  • The ad click through rate overall for the entire campaign was 3.53% which is more than four times higher than the industry average of .81% reported by
  • An additional 473 new Likes were added to the Hamilton County Facebook page during the campaign process.
  • Massive spikes in Facebook post reach – both paid and organic

Tenderloin Trail Ads

Tenderloin Trial Promoted Post








TwoSix Digital’s work with the Hamilton County CVB demonstrates our core marketing competency by working with a client who needed help creating and distributing content related to a specific destination niche.