Nowadays, the impact of Google on the tourism industry is constantly growing. Travelers are increasingly referring to Google Maps to figure out what’s around them – using it as a major influencer to make their travel decisions. This is exactly why it is important to make sure that your business is both listed on Google Maps and has a Google knowledge panel by being a verified Business on Google. Not only will being listed help people find you easier, but it will also increase your SEO by making sure your business shows up in search results! Check out our easy ,step-by-step guide on how to claim your business on Google.
1. Make a Google My Business Account
The first step in appearing on Google Maps is to sign up for a Google My Business account. To create profile, you simply go to Google My Business and click “Manage Now.” Then, you add your business name in the search box.
If the business is not claimed yet, you will click the “Manage Now” button to continue to set up your account
If the business IS claimed, you will receive a notice saying that it has already been claimed, and you will need to request access to gain access to the Business account.
2. Verify your Business
Next, choose a verification method in order to verify your business. This can be done with phone, email or even by mail. Official verification can take a few days, but you can continue to update business settings while you wait.
3. Enter Necessary Business Information
Once you go through the process of requesting verification, you will be brought to the Google My Business dashboard, where you will add all of the necessary information in order for a visitor to find you on Google. To edit business information, navigate to the “Info” button in the left-hand menu.
Important things to include:
- Business Hours
- Images of your business
- Business description
- Your website
4. What’s Next with Google My Business?
Now that you’re on the map (quite literally…) what’s next? First, check out the previews of what you look like on Google Maps and in search results to make sure you didn’t miss anything.
Once you’ve finished putting the final touches on your listing, you can start to use Google Posts to ensure your latest blog posts show up in search results. Plus, keep track of your Google Reviews, search activity and latest insights on Google searches related to your industry.
Finally, make sure you are consistently checking in on your Google listing and updating your post feed so users can see the newest results when they find you in their search results!
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