The other advantage to having restaurant customers go to your website to view menus is based on the ability of a website pixel to collect user data from consumers. One of the most effective advertising channels available to marketers today is the Facebook family of applications which includes both Facebook and Instagram. One of the most effective approaches to finding optimal consumers for future engagement is through the data collection provided by the pixel.
A Facebook Pixel is a piece of source code that is installed within your website. It serves two functions: confirming purchases that are done within the site and collecting data that can help you build new audiences and enhance future ad targeting.
Installing the pixel on your website is an extremely simple process and even though you may not have any plans to advertise in the future, it will be a benefit to install it immediately. In our blog, we answered the 3 Big Questions about Facebook Pixels or visit the Facebook Business Help Center here to learn more on the process.
Once the pixel is installed and operating properly, it will fire and begin collecting consumer information following every website visit. This will give you a few immediate options for future Facebook and Instagram ad targeting. Here you will find all details on the Facebook Pixel you need to know.
Unfortunately, many of the restaurants and taverns that our team has visited in the past few weeks that use QR Codes for menus did not have an active pixel to collect future audience data. We recommend checking your website for the pixel and complete the installation as soon as possible.