On Our Radar Highlight – Instagram Gives Reels a Boost

While Instagram has been adjusting the platform’s user interface to favor Reels and vertical video, Meta ads have yet to fully take advantage of the space. Right now, you can use vertical video in ads for Facebook and Instagram stories. However, creating new video content is not a simple task and it can be difficult to create enough assets to keep up with ads. Many businesses and CVBs have focused their vertical-video efforts on content that does well organically, but can be difficult to work into ad campaigns. 

Now, Instagram will let users take some advantage of reels content for paid promotion by introducing a new boosted post option. This not only lets creators capitalize on their most successful reels content, but can help those just transitioning to video get more out of the content they have.

Scout Delicato Lead Digital Advertising Strategist