As video continues to dominate across social media platforms, YouTube is combining CTV and shorts to create a larger and more interactive viewing experience. Both CTV and shorts viewing has been on the rise, so the combination of the two makes a lot of sense.
For advertisers, CTV ads have been a great way to get video ads in front of the consumers’ eyes. With so many people watching connected TV, networks allowing great targeting options to reach consumers and the ability to create a TV like commercial without the high cost is a definite win and a viable option for any business looking to promote a destination or product. YouTube will be adding ads to shorts providing an already great opportunity to businesses but now with the addition of CTV, we can see these ads on the big screen, potentially reaching more eyes than just the pair behind a single phone. Combining these two rising stars may really create a big opportunity for the future of advertising on YouTube!Check out our new articles:
- On Our Radar Highlight – YouTube Prepares to Roll Out New Features April 18, 2024
- On Our Radar | April 2024 April 8, 2024
- On Our Radar Highlight – Generative AI on Social Media Apps- Helpful Tool or Spamming Nightmare? March 27, 2024
- On Our Radar Highlight – How Instagram Ranks Content & What Features to Use March 18, 2024
- 5 Questions with our Newest Team Member, Dominic Mosher March 13, 2024
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TwoSix on Tour
April 9 – 11 | The TwoSix Digital team will be attending the Pure Michigan Governor’s Conference on Tourism in Kalamazoo, Michigan. Dave Serino will be presenting Trendscaping: The Ultimate Digital Marketing Update
April 17 | Brian Matson will be attending the Pure Ludington Partner Workshop
April 30 | Brian Matson will be attending the Traverse City Partner Workshop
May 8 – 9 | Brian Matson will be attending the Galveston Island Partner Workshop
May 15 – 16 | Brian Matson will be attending the Trumbull County, OH Partner Workshop