10 Things Your Tourism Website Needs

Facebook Boosts Search, Instagram Launches Boomerang

Facebook, social network and…search giant?

Facebook search

Credit: Facebook

Facebook sees 1.5 billion searches each day and has indexed more than 2 trillion posts so, needless to say, there’s an opportunity that the social network is looking to explore there. This week the company announced some new steps being taken to help users find content related to searches. Some of the new features include:

Better search suggestions to bring up more relevant content when you begin typing your search (similar to Google).

Posts from your friends will show up if a search is performed with a topic they posted about. Example: Derek Adams post about being at game 5 of the 2015 Stanley Cup Finals if a search about Stanley Cup Finals is performed.

Public posts relating to a topic being searched will come up to allow users to dive in and engage in discussion with others.

These new changes should be made available to you soon if they are not already.

Instagram throws a Boomerang out there

A new standalone app from Instagram, called Boomerang, want to let you experiment and use one second video loops – similar to a GIF. This app (available now), lets you shoot either one second of video or allows you to loop five photos together into a video that plays and then reverses in a loop over and over again.

The interesting thing is that Boomerang doesn’t even require an Instagram account to start going out there and creating your own GIFs now! See how Boomerang can be used below! Boomerang

"Nearby" Traffic, Facebook Restaurant Reviews and a Social Infographic

Nearby searches double

Credit: The Next Web

“Near Me” Traffic Doubles Year-Over-Year

Users are increasingly using Google to discover local businesses and locations. Google reports that searches with the words “nearby” or “near me” have doubled year-over-year. Understandably, 80% of those searches came from mobile.

This new data only reinforces the importance of businesses and locations registering and ensuring they show up in Google searches.

Facebook Testing out Critic Reviews of Restaurants

An interesting new move by Facebook will bring critic reviews of select restaurants to the platform. Previously, user reviews were already available, but this recent change is the first time anything “official” will appear for reviews of restaurants.

While Facebook says the change is due the the social nature of the platform and providing users with a better experience, it could also be inferred that the move could be designed to take traffic away from other review sites, like Yelp.

Ideal Photo Sizes for Social

While it isn’t necessarily breaking news, a new infographic indicating the ideal photo sizes for the major social networks was published this week. Many businesses and people struggle getting a photo that is the right size published in their posts and on the profile pages. Utilizing the information in this graphic and a photo resizing tool, like Pixlr, can guarantee you’re publishing content that is sized correctly!