Just like you can use Facebook’s free tool to preview your links, you can use Twitter’s Card Validator to preview your how a link will look on Twitter. What’s better than previewing links? Customizing them – and that’s exactly what Twitter cards let you do. Check out why Twitter Cards are going to be your best friend:
What are Twitter Cards?
Twitter Cards are the media-rich previews on the platform. There are Summary Cards (link previews) and App Cards (for install mobile apps). Summary Cards are the most useful for tourism marketing, as they’re designed to give users a sneak peek at the content before clicking through to a website. See the example below!
Why Should I Use Them?
By employing Twitter Cards, you customize the media and headline used in a link Tweet. Your Tweets can easily become incredibly engaging, and the platform even allows you to add videos to your links! But wait – there’s more. You can also make multiple versions of the same link. What better way to bump up your frequency and test out different headlines?
The 2 Ways
The Easy Way
There are two ways to make Twitter Cards. Just like we showed you in How to Natively Schedule Organic Posts on Twitter, for the easy way, you’ll need to sign-up for Twitter Business first. Once you’ve done this, check out How to Make Your Own.
The Hard Way
So why are we talking about the hard way? Similar to what we discussed in our blog about Facebook Links, you can add Meta Tags to the code of a webpage in order to alter what appears when users share your link on Twitter.
The easy way only applies when you specifically add a card to a Tweet, but as most users simply Retweet or Quote content they like rather than copying & pasting a link into a whole new Tweet, this will rarely be troublesome. We’ll let you decide which is better.
How to Make Your Own
Making Twitter Cards the easy way is incredibly simple. Just follow these steps:
- Go to “More” on Twitter on Desktop
- Go to Twitter Ads
- Click “Creatives” and select “Cards”
- Then, click “Create Card” (You’ll have the option to make a ‘website card’ or a video website card’
- Then, add the media, a headline, and a website URL *Don’t forget your UTM Codes*
- Give your card a name, preview if you’d like, and submit!
- You can then hover over a Twitter card or follow our directions on How to Natively Schedule Tweets!
Twitter Cards have the potential to completely change the way you treat Twitter, so we highly recommend trying them out. Feel free to reach out to us if you have any questions on social media marketing or any other topic, and subscribe to our newsletter to get more helpful tips!
Have you ever wanted to see how well links performed in the past on Facebook? Have you ever posted a link to Facebook and the picture is too small or the text is completely different? Facebook offers a great, free tool that lets you preview a link and tells you what the platforms knows about the link.
Read on to find out what Facebook knows about the links you share:
Facebook itself has written that “people often prefer to click on links that are displayed in the link format (which appears when you paste a link while drafting a post), rather than links that are buried in photo captions”. This means that links are one of the most important ways you’re sharing content on Facebook, and, therefore, knowing exactly what Facebook knows about your link is crucial. Luckily, they provide a tool that lets you know exactly what they know about your link: the Sharing Debugger.
It will show you exactly what the link will look like on desktop before you post it.
Likes, Shares, and Comments on Facebook
That’s right. Facebook tracks how many likes, shares, and comments every link gets and stores it for future reference. One of the many reasons you’ll find this tool is useful!
Other Info About Your Facebook Links
The Facebook Sharing Debugger will also pull the URL, title, description, type, tags, site name, author, publisher, and locale from the link, as well as the last time it was updated.
How it Works
The tool identifies information about a link in a very similar to the way that looking at someone’s driver’s license can tell you their age, eye color, and height. When you copy the URL into the Sharing Debugger, it will pull data. Instead of a card, Facebook, along with every other social media site, uses code included in websites called “OG Meta Tags”.
For instance, just like if you have brown eyes, your driver’s license might say “EYES BRN”, if the title of your blog is “How to Natively Schedule Posts on Instagram”, the code simply will say “og:title” and “How to Natively Schedule Posts on Instagram”.
Why is this Significant?
On face value alone, the information the tool shows you is extremely valuable. You can adjust to make sure your link is set up for success and it allows you to see what picture will be used and how it will look. If you see that it has very little engagement in the past, it’s worth refreshing the photo, title, and description – and possibly the content, too!
How to Use this Information
Ensure the Information is Correct
The first thing to do is ensure the information is correct. Ask yourself:
- Is the picture what it should be?
- Is it an image that will perform well?
- Are both the “title” and “description” accurate?
- Is the “type” appropriate?
- If it’s a blog, make sure it says “article”.
- Do the tags make sense?
- For instance, if it’s a winter activities landing page, you want to make sure “summer fun” isn’t tagged.
- Is the site name right?
- Does the locale say “en_us”?
- This means that it’s in English, and its country of origin is the United States.
The next step is optimizing the Facebook link. If the picture is too small or generic, swap it out! Make sure the title, or headline, is interesting and actionable. Next month, we’ll dive deeper into the subject of optimizing your links.
How to Change Your Preview
The easiest way to change what your link preview looks like is to talk to your webmaster. However, you might be able to do it yourself, as most website platforms have “Featured Image”, “Title”, and other similar options in the editor.
Want to Do Some Coding?
However, if you’re able to add some code to the “header” section of a single page, Meta Tags is a tool that can be used to debug and generate the Open Graph code for any website. With Meta Tags, you can experiment and edit your content, then preview how your webpage will look on Google, Facebook, Twitter and other sites.
Link-type posts are the best way to drive traffic to your website from Facebook, and this tool gives you an insider look into the social media platform’s data so you can optimize your link for success. If you’re looking for new ways to stay updated on destination marketing, be sure to subscribe to our e-newsletter or follow us across social media at the links below!
Did you know that Twitter houses its very own scheduling tool for users? Now you do! Most digital marketers these days use some type of social scheduling tool, and while that is perfectly acceptable (and totally encouraged), there’s nothing wrong with adding another social media tool to your utility belt – especially when it’s built in.
First and foremost, it’s important to note that you don’t need to get rid of your scheduling tools, because we all know those can be lifesavers! However, it’s great knowing that your scheduled tweets will appear exactly like the preview, which isn’t always the case on 3rd-party platforms. You’ll also be able to add Twitter Cards and videos using this method.
Check out our easy guide to learn how to use Twitter’s native scheduling platform.
When you first open the platform, you will see your “Ads Dashboard”, which will show any ads that you’ve run on Twitter in the past. If you haven’t run anything, it will be empty.
Click on “Creatives” in the top menu bar and select “Tweets” You will be brought to your Tweet dashboard.
Click on the blue Tweet button in the top right corner of your screen, which will bring you to a compose dashboard.
Compose your Tweet and add necessary images, links, and text.
Un-check the “Promoted Only” Box. This is a vital step in the process. It ensures that your Tweet will post organically. If the box is checked, then Twitter will save it for an upcoming campaign and not post it publically.
Double check everything and click the drop down arrow next to “Tweet” and click “Schedule.” Then, choose the date and time that you want your Tweet to go live.
After your Tweet is scheduled, you can click back to the Tweets manager to view it or edit it again before it goes live. You can access this dashboard by clicking “Tweets” under the creative option in the top menu bar. Here, you can choose between viewing your “Promoted-Only”, “Scheduled” “Draft” and “Organic” posts.
To view the post you just created, choose “Scheduled” in the drop-down menu.
Once your Tweet is live, you can check out the performance of it by heading to “Analytics” section of the platform or by clicking the analytics icon on the Tweet itself.
If you use Twitter every day for you your business, it is important to stay up-to-date on how to use the platform to its full potential! The more you know, the more success you’ll have. For more ways to stay updated on the latest digital marketing trends, be sure to subscribe to our newsletter and follow us across social media at the links below.