Your Guide to Winter Digital Marketing During a Pandemic
We’ve previously discussed tourism marketing in the midst of a pandemic, but that was during the warmer months! With winter arriving, how do you continue to market when the cold front moves in? As the pandemic continues, this winter will look different than years prior. However, there are still ways to continue your marketing efforts without skipping a beat. Here is your guide to winter digital marketing during a pandemic.
Feature Pictures with People Wearing Masks
Promote Outdoor Activities
Target Nearby Areas – Drive Markets
Encourage Planning a Future Trip
Keep Users Up-to-Date on the Status of Upcoming Events
Develop and Distribute Winter Discounts, Deals, and Packages
Get on A Paid Plan to Support Your Social Media Efforts
It’s now more important than ever to make sure that your marketing messages hit the mark with your targeted audiences. Take the “hope” out of your strategy by leveraging digital marketing tools. That will allow you to hyper-target your content to the perfect consumers who have indicated that they are ready to travel. Use these intent signals to your advantage to ensure that you’re reaching a motivated audience segment.
As we continue to market in these difficult times, be sure to update your reemerging landing page continually. Although you’ve previously distributed your reemerging landing page, don’t forget to repost the page when there are new updates.
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