Trending at TwoSix: Analytics and Measurements
Are you regularly tracking your analytics? If the answer is no, you are not alone. Sadly, many marketers are failing to back up their creative decisions with data. Leveraging data can only make your content ideas stronger! Keep reading to find out how and why you should be tracking your analytics. Let’s get started.
Tip of the Week: Track visits, time on site, pages per session, and location on Google Analytics to measure the success of a blog.
Google Analytics can feel like a giant beast to tackle if you do not visit it regularly. Start out small. Track a few key metrics, as opposed to getting lost in all of the info available on Google Analytics. Start by tracking these key metrics:
- Website visits
- Time on site
- Pages per session
- Location of audience
Start by tracking monthly. You may enjoy it so much that tracking your analytics becomes a part of your weekly routine!
Fact of the Week: How often bloggers check analytics.
We found it important to write this blog about tracking analytics, because apparently most bloggers are not paying attention to metrics. According to this article, the majority of bloggers rarely check their analytics.
It’s important to use data to leverage blog ideas. If you do not track your successes (or failures) you can end up missing out on opportunities (or making the same mistakes).
Read our blog about how to use data to inspire blog ideas to see how powerful tracking tools can be!
Noteworthy Article: 10 Easy Ways to Measure the Effectiveness of Your Content (Infographic)
This article suggests other metrics that are worth tracking. The main point to remember is to not overwhelm yourself. If you are not tracking any analytics, starting off small is the way to go!
TwoSix Pic of the Week: Visit Lodi
While you are tracking analytics, be sure not to daydream too much about a California getaway to Visit Lodi!
TwoSix and Crowdriff: The Modern Tourism Marketer’s Guide to Video (eBook)
Founder & CEO, Dave Serino, recently contributed to Crowdriff’s newest eBook, The Modern Tourism Marketers’ Guide to Video. Found out his thoughts regarding videos on Twitter by checking out his quotes on pages 11 and 37.