Trending at TwoSix: Recycle and Reuse on Twitter
Twitter is a unique social media tool in the sense that we can (and absolutely should) reuse content…aggressively.
Facebook and Instagram posts are sacred. They carry much more weight (and shelf life) than a tweet. If we are going to recycle content on Facebook or Instagram, it should be more than a year apart, with lots of content in between. With Twitter, we can recycle content on a monthly, even weekly basis.
Here’s how you can boost the frequency of your tweets without tons of heavy lifting. Let’s get started.
Tip of the Week: Login to your Twitter analytics to identify and reuse most popular tweets to boost frequency.
Don’t reinvent the wheel with every tweet. Find out which tweets have been popular in the past, and reuse them!
Now, let’s not be lazy here and simply copy/paste an old tweet. Refine the language ever-so-slightly to add a new spin on the tweet.
This makes a great case for creating evergreen content. If we make landing pages, blogs, and videos with no expiration date – we can reuse them over and over again!
Fact of the Week: The shelf life of a tweet is 18 minutes long.
This is why we can reuse content so generously on Twitter. The shelf life of a tweet is shorter than an episode of The Office. Just like you can re-watch Michael Scott berating Toby over and over again – we can reuse our tweets!
Noteworthy Article: How to Get More Twitter Followers (Without Spending a Dime)
This article does a great job of proving you can succeed on Twitter. If you want to grow more followers, try these tactics:
- Tweet often
- Time your tweets
- Use hashtags wisely
- Mention people
- Re-use old tweets
- Contribute to guest posts
A lot of our clients tell us Twitter is their least favorite tool. Ask yourself if you have given this channel your all. Try giving Twitter 110% before you write it off!
Speaking of Twitter, we have one and we love it! Follow us here.
