Trending at TwoSix: Videos for 2018

We want everyone in the tourism industry to make video a top priority in 2018! Why? Check out this blog, and you’ll see video can no longer be ignored, or treated as a side-thought. Let’s get started.

Tip of the Week: Have a video strategy for 2018. Aim to produce a minimum of one video per month.

It’s time to start planning for video if you haven’t already! Let’s get serious about video in 2018, and aim to create at least one video per month. TwoSix Digital encourages you to regularly share shorter, 30 second videos. However, you should share a more thoughtfully produced video around 1.5 minutes at least once a month. If you have never had a video strategy, here are some ideas to get you started:

  • A general welcome video to your destination
  • Unique dishes within your destination
  • A video on outdoor recreation for each season
  • Video with directions to hidden gems

Fact of the Week: 74% of web traffic represented video content in 2017.


Here is proof it’s time to get serious about video. This is how audiences prefer to learn about new information. Encourage potential visitors to choose your destination with an exciting library of video content for them to explore. At this point, video production should be just as important as website maintenance. Let’s make it happen!


Videos are not the only type of visual content internet users find engaging. Is your DMO leveraging all of the available visual story telling tools mentioned in this article? Find ways your organization can leverage:

  • Video
  • Animated gifs
  • Real-time streaming
  • Infographics

Thanks for reading. For more regular updates on trends in digital marketing in the tourism industry, follow us on Facebook and Twitter!