In case you ever questioned the power of the second largest search engine in the world, take this factoid into consideration.
With such high rates for television ads, invest in a YouTube presence first.
Television ads still have their place, if you have the budget! However, we acquire very little data on viewers of TV ads, unlike YouTube.
If you are still stumped on ways to kickoff a YouTube strategy, click here to sign up for our monthly e-newsletter. Our next issue is coming up soon, and is all about video strategy!