We see a lot of DMOs place heavy investments in high-quality video. Although we definitely encourage this tactic as a part of a long-term video strategy, we love seeing short, in-the-moment clips…and so does your audience. We have seen quite a few short videos drive serious engagement. What could you film for 15 seconds? Audiences love water, planes, trains, and food, just to name a few things. Your destination is totally capable of producing short videos that excite the world of social media.
Here are some of our favorite examples:
Grand Hotel: https://goo.gl/YcbrhG
Traverse City Tourism: https://goo.gl/hbsyBM
Visit Lake Charles: https://goo.gl/98iLJS
Visit South Bend: https://goo.gl/XgdV7H