4 Things Your Blog Headlines Must Do
Updated: August 19, 2021
In the era of social media, it’s becoming more difficult to obtain and keep readers attention. In fact, while 80% of users will read your headline, only 20% of them will click through to your blog. This makes your headline a crucial part of your blog content strategy. Luckily, we’ve pulled together the 4 things your blog headlines must do.
1.) Be Useful
The easiest way to make a headline useful is to pinpoint a problem and provide a solution. These headlines should give viewers ideas, answer a question, or generate thought-provoking actions. In tourism, we want to inspire, which makes utilizing useful headlines difficult – this is why identifying a problem is paramount.
While being useful is important with your headlines, make sure to keep them clear and eye-catching. With 36% of readers preferring list-based headlines, this is a great opportunity to utilize listed content to encourage readers to read your blog!
2. Make Them Urgent
When a sense of urgency is created, readers will want to click right away to get the information. You don’t want to overlook information that they’ll find interesting, moving or valuable that would require them to look right away.
Especially with upcoming events or holidays, create a sense of urgency by using the expiration date. As events and holidays have a specific date that may be coming up – this creates urgency and fear of missing out.
3. Make It Unique
A unique headline is all about surprise and using distinctiveness to pique curiosity. It attracts attention with unusual information, distinctive pitch, or an unforeseen statement. This can be categorized as anything that will make your headline stand out in the busy newsfeeds! When creating blogs about your top niche, create a catchy headline to instantly create curiosity those not familiar with the topic.
4. Be Ultra – Specific
Finally, users want a reason to click your link and want to know exactly what to expect after they do so. A great easy way to be specific is to use numbers to craft your headline. The more specific, the more readers will trust you and your brand, and the more likely you will create a useful, urgent, or unique headline.
At the end of the day, don’t be afraid to alienate some users to attract others. With so much content out there, a general “Fall Events” headline isn’t going to get as many clicks as a specific “7 Events that Single Parents Will Love this Fall” will. It’s all about sparking curiosity and building up enough interest to convert a glance of a headline on a newsfeed into a captivated click.
For more ways to stay updated on the digital marketing & tourism industry, be sure to subscribe to our newsletter and follow us across social media at the links below.