Another great way to appreciate your audience is ASK them questions. For example, share a photo of a local coffee shop and use the caption, “This coffee shop is a local favorite! What do you typically order at this hometown staple?”
When the comments roll in, be sure to like the comments, use the Heart Reaction button, or even respond by saying, “That sounds delicious!”
Take this one step further and create content around responses from your audience. Many DMOs are afraid of writing a blogs about the “Top 10 Restaurants” in their area, or the “Best Breweries”. This is completely understandable, but there is a great way to work around this.
Create a post that says, “We know there are so many amazing breweries in the area. Which one is your favorite? Submit your response in the comments below. We will compile the results, and let you know what the top breweries are in our area!” Consider boosting this post with some funds, compile the results, and name the top three breweries in a blog! Be upfront in the blog and say, “We heard our audience loud and clear, and here are their favorite breweries in the area!”
These blogs are super engaging, lots of fun to create, and sometimes the answers may surprise you!