Trending at TwoSix: Ask, Target, Optimize
The TwoSix Digital team has officially kicked off our very own content plan so we can bring you our knowledge and expertise throughout the week. The blog will dive deeper into the factoids we throw your way throughout the week, so let’s get rolling.
Tip of the Week: If you would like to know what your audience wants to hear…ASK THEM!
This is a pretty basic tip, but always rings true. Do you get stumped on your blogs? Are you writing about a subject matter that is outside of your area of expertise? Try ASKING your audience for their ideas and insight. Their answers might surprise you. Gaylord, Michigan recently asked their audience for their thoughts on ice fishing on their Facebook page. Take it even further, and repurpose those comments into a blog! Also consider testing out Twitter polls. One thing we know for sure, the general population LOVES sharing their opinions on social media, so tap into that!
Fact of the Week: 30% of online Americans who earn $75K or more a year use Twitter.
When working with a DMO, we often hear their targeting people with a disposable income. So what are you doing to go after this audience? That’s why we found it interesting 30% of higher income individuals use Twitter. Time and time again we hear Twitter is a “pain point” for our clients. Here’s your proof to not throw in the towel! We found this little factoid on Hootsuite’s blog. Take a look, and let us know what other statistics about Twitter are interesting to you.
Noteworthy Article: When It Comes to Facebook Posts, Size Matters
SocialTimes recently published an article that notes the correlation between post word count and reach on Facebook. They are not sure why this is the case, but you can’t argue with the numbers! Read the article here for more information.
Where was TwoSix Digital this week?
TwoSix covered some serious ground this week! Dave traveled up to Sault Ste. Marie for their Annual Luncheon with Dave Lorenz to talk about plans for 2017. Brian bounced between Ludington to deliver their 2017 Digital Strategy and Lansing to speak about video strategies at the Recreational Boating Educational Conference.
Client Photo of the Week: Visit Owatonna
Congrats to Visit Owatonna for having the Client Photo of the Week! Stay tuned to see if your pic is picked next!
Thanks for reading! Be sure you are following us on Facebook and Twitter to stay up to date on our tips and tricks. Make next week your best week yet!
