TwoSix Digital Blog
7 Optimizations Your DMO Website’s Homepage Needs to Succeed – With Examples
Imagine a walking into a visitor center. The brochures are enticing, the staff is ready with recommendations, and the room is decked out for the season. Your destination marketing organization’s (DMO) home page is a digital “welcome center” — and it needs to make just...
On Our Radar Highlight – New AI-powered Itinerary Planners that Integrate onto DMO Websites
Emma Herrle Digital Marketing StrategistSeveral DMOs are adopting a new wave of AI technology that allows their website visitors to ask questions, receive trip-planning advice, and curate highly personalized travel itineraries. It seems these AI-planners deliver...
On Our Radar | January 2025
The TwoSix team is back and ready to share what’s On Our Radar for January so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses LinkedIn Business Profiles, Pinterest Predicts, AI-generated itineraries for...
On Our Radar Highlight – What 2024 Taught Us: 3 Key Trends for Digital Destination Marketing in 2025
Nick Danowski Lead Content StrategistDon’t let anyone tell you different: 2024 has been an absolute roller coaster. Remember the Baltimore bridge collapse? It seems like a lifetime ago after the total solar eclipse, the Olympics, the astronauts stuck in space, brat...
On Our Radar Highlight – The TikTok Ban: What You Need to Know & How to Prepare
Makenna Schmitz Digital & Social Media DirectorThe potential ban of TikTok is causing stress amongst social media marketers, especially those who have successfully created a community of followers on the platform. Although TikTok may sometimes be a difficult...
On Our Radar | December 2024
The TwoSix team is back and ready to share what’s On Our Radar for December 2024 so that you can stay ahead of the always-evolving digital marketing landscape. This month the TwoSix team discusses TikTok ban, Lemon8, 2025 trends and predictions, and more! Keep...
What Do My Facebook Results Mean?
Facebook is an everchanging, confusing and even sometimes daunting ad platform. However, it doesn’t have to be, so whether you just ran your first Facebook campaign, your 10th or your 50th let’s talk about your results and what they mean to you.Above is an example of...
On Our Radar – November 2024
The TwoSix team is back and ready to share what’s On Our Radar for November so that you can stay ahead of the always-evolving digital marketing landscape. This month the TwoSix team discusses LinkedIn updates and tips for short-form video, Instagram boost process...
On Our Radar Highlight – Artificial Intelligence Use in Travel & Tourism: Generating Itineraries
Nick Danowski Lead Content StrategistAI is really getting into the trip planning game. In October 2023, a survey found 63% of travelers reported using AI via either a phone or tablet for travel planning reasons. Google is all about it, too. The company’s #1 summer...
How to Identify Cities with Bot, Crawler, VPN, and Spam Traffic in GA4
Have you seen a large amount of traffic from Ashburn, Virginia, in your Google Analytics? You may have also noticed a ton of visits from other cities that aren’t part of your usual market, such as Boardman, Oregon or San Jose, California. In this article, we’ll help...