TwoSix Digital Blog
On Our Radar – November 2024
The TwoSix team is back and ready to share what’s On Our Radar for November so that you can stay ahead of the always-evolving digital marketing landscape. This month the TwoSix team discusses LinkedIn updates and tips for short-form video, Instagram boost process...
On Our Radar Highlight – Artificial Intelligence Use in Travel & Tourism: Generating Itineraries
Nick Danowski Lead Content StrategistAI is really getting into the trip planning game. In October 2023, a survey found 63% of travelers reported using AI via either a phone or tablet for travel planning reasons. Google is all about it, too. The company’s #1 summer...
How to Identify Cities with Bot, Crawler, VPN, and Spam Traffic in GA4
Have you seen a large amount of traffic from Ashburn, Virginia, in your Google Analytics? You may have also noticed a ton of visits from other cities that aren’t part of your usual market, such as Boardman, Oregon or San Jose, California. In this article, we’ll help...
On Our Radar October 2024
The TwoSix team is back and ready to share what’s On Our Radar for October so that you can stay ahead of the always-evolving digital marketing landscape. This month the TwoSix team discusses 3-minute YouTube Shorts, Apple Intelligence Mail Updates, AI-Generated...
On Our Radar Highlight-TikTok is Adding Custom AI Voice Generation for Voiceovers
Brian MatsonSenior Director of Strategy & EducationAdding a human voice to TikTok videos (or any vertical video) can produce incredible results. You can instantly humanize your videos and take things a step further than simply using a trending sound or generic...
On Our Radar September 2024
The TwoSix team is back and ready to share what’s On Our Radar for September so that you can stay ahead of the always-evolving digital marketing landscape. This month the TwoSix team discusses a new guide to Reels, Snapchat Legal Issues, TikTok Custom AI Voice...
On Our Radar Highlight- OpenAI Announces SearchGPT Prototype: RIP Google?
Emma Herrle Digital Marketing StrategistOpenAI announced its long anticipated search product this month: SearchGPT. The product is still a temporary prototype that’s limited to just 10,000 users and publishers at launch, but we’ll likely see this concept carve a new...
On Our Radar August 2024
The TwoSix team is back and ready to share what’s On Our Radar for August so that you can stay ahead of the always-evolving digital marketing landscape. This month the TwoSix team discusses OpenAI’s new SearchGPT, Facebook Security Concerns, Reddit Lead Generation...
On Our Radar Highlight – Hacked Meta Accounts On The Rise
Brian Matson Senior Director of Strategy & EducationDuring the last month, I’ve noticed an increasing trend of receiving client messages regarding hacked Meta accounts. This includes Facebook Pages and Instagram accounts mostly. Needless to say, these are always...
From Chaos to Clarity: Fix Your DMO’s Google Analytics 4 in 5 Steps
Updated: July 22nd, 2024 Starting in March 2023, Google Analytics began migrating settings from Universal Analytics (UA) to GA4, unless you completed the “GA4 Setup Assistant”. Unfortunately, many organizations skipped this step, leading to widespread...