TwoSix Digital Blog
On Our Radar Highlight – Hacked Meta Accounts On The Rise
Brian Matson Senior Director of Strategy & EducationDuring the last month, I’ve noticed an increasing trend of receiving client messages regarding hacked Meta accounts. This includes Facebook Pages and Instagram accounts mostly. Needless to say, these are always...
From Chaos to Clarity: Fix Your DMO’s Google Analytics 4 in 5 Steps
Updated: July 22nd, 2024 Starting in March 2023, Google Analytics began migrating settings from Universal Analytics (UA) to GA4, unless you completed the “GA4 Setup Assistant”. Unfortunately, many organizations skipped this step, leading to widespread...
On Our Radar July 2024
The TwoSix team is back and ready to share what’s On Our Radar for July so that you can stay ahead of the always-evolving digital marketing landscape. This month the TwoSix team discusses how to avoid hackers, Reddit conversation ads, destination email marketing, and...
On Our Radar Highlight- How Generative AI Might Affect SEO
Nick Danowski Lead Content StrategistAre you wondering what latest AI thing that has marketers worried? Well, do I have the scoop for you. On May 25th, 2024, Google introduced what it’s calling Search Generative Experience (or SGE, another fun acronym to remember)....
Pin This: How to Make Pinterest Work For You
Picture this: you’re in the middle of a great destination and have beautiful photos burning a hole in your album. Sound like you? Then head over to Pinterest! Pinterest is making serious moves on the travel front. Today, I’ll be sharing insights into trends, a few...
On Our Radar Highlight- LinkedIn Short-Form Video Is Coming
Brian Matson Senior Director of Strategy & EducationGet ready to take a fresh look at your LinkedIn content strategy for both your Company Page and personal account. It appears that LinkedIn is now in the short-form video content game. Yup, vertical video. Sigh....
On Our Radar June 2024
The TwoSix team is back and ready to share what’s On Our Radar for June so that you can stay ahead of the always-evolving digital marketing landscape. This month the TwoSix team discusses Instagram Ad Breaks and Carousel Updates, the impact of Generative AI on SEO, a...
How Travelers Will Use AI: Navigating the Pacific Coast with ChatGPT
In April of 2024, I went on a road trip up the Pacific Coast Highway, starting in San Diego and ending in Seattle. Being in the industry and having attended several tourism and tech conferences in the last year that extensively covered AI, I decided to try and use...
On Our Radar May 2024
The TwoSix team is back and ready to share what’s On Our Radar for May so that you can stay ahead of the always-evolving digital marketing landscape. This month the TwoSix team discusses Instagram Updates, LinkedIn Video, Pinterest Summer Travel Trends, and much more!...
On Our Radar Highlight- It’s Time To Apply SEO Strategies To TikTok
Nick Danowski Lead Content StrategistTikTok… Is Replacing Google? Did you know over 2 in 5 Americans use TikTok as a search engine? And 17% of Gen Zers prefer using TikTok over Google when searching. Mind-blowing. It starts to make more sense when you remember there’s...