TwoSix Digital Blog
5 Questions with our Newest Team Member, Sydney Van Hulle
Read on to learn more about her.TwoSix: Welcome to the team, Sydney! Tell us a little bit about yourself. Sydney: Excited to be on the team! I’m a born and raised Michigander and I graduated from Hope College with a Communication degree back in 2017—there are worse...
On Our Radar | March 2025
The TwoSix team is back and ready to share what’s On Our Radar for March so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses email marketing best practices, Meta ad impressions, Google's new "AI mode"...
How to Create an Effective Automated Welcome Email Series
First impressions matter—especially in email marketing! When someone signs up for your emails, they’re raising their hand and saying, "Yes, I want to hear from you!" This is your golden opportunity to connect while their interest is at its peak. But attention spans...
On Our Radar Highlight – Short Form Content Keeps Getting Longer!
Brian Matson Senior Director of Strategy & Education In October, YouTube announced that their Shorts format would expand to a maximum of 3 minutes for a video. Now, Instagram has done the exact same thing! Instagram Reels can now be 3 minutes! It’s important to...
On Our Radar | February 2025
The TwoSix team is back and ready to share what’s On Our Radar for February so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses short-form content, Meta Threads ads, email marketing trends, and more!...
7 Optimizations Your DMO Website’s Homepage Needs to Succeed – With Examples
Imagine a walking into a visitor center. The brochures are enticing, the staff is ready with recommendations, and the room is decked out for the season. Your destination marketing organization’s (DMO) home page is a digital “welcome center” — and it needs to make just...
On Our Radar Highlight – New AI-powered Itinerary Planners that Integrate onto DMO Websites
Emma Herrle Digital Marketing StrategistSeveral DMOs are adopting a new wave of AI technology that allows their website visitors to ask questions, receive trip-planning advice, and curate highly personalized travel itineraries. It seems these AI-planners deliver...
On Our Radar | January 2025
The TwoSix team is back and ready to share what’s On Our Radar for January so that you can stay ahead of the always-evolving digital marketing landscape. This month, the TwoSix team discusses LinkedIn Business Profiles, Pinterest Predicts, AI-generated itineraries for...
On Our Radar Highlight – What 2024 Taught Us: 3 Key Trends for Digital Destination Marketing in 2025
Nick Danowski Lead Content StrategistDon’t let anyone tell you different: 2024 has been an absolute roller coaster. Remember the Baltimore bridge collapse? It seems like a lifetime ago after the total solar eclipse, the Olympics, the astronauts stuck in space, brat...
On Our Radar Highlight – The TikTok Ban: What You Need to Know & How to Prepare
Makenna Schmitz Digital & Social Media DirectorThe potential ban of TikTok is causing stress amongst social media marketers, especially those who have successfully created a community of followers on the platform. Although TikTok may sometimes be a difficult...