by TwoSix Digital | May 8, 2025 | Digital Marketing Strategies, Tourism and Technology Tidbits
The Power of Vertical Video: How Authentic Storytelling Drives Destination Marketing Success I grabbed a couple of friends and headed to Hocking Hills State Park for a few nights of camping and hiking in April. As a digital media lover, I was excited to use this as an...
by TwoSix Digital | Apr 29, 2025 | Data Tracking, Tourism and Technology Tidbits
Is Organic Search Traffic Down Across the Board? Nick Danowski Lead Content Strategist For the first time in almost a decade, Google has reported that they see more than 5 TRILLION searches on their platform annually. The last time Google gave the figure was in...
by TwoSix Digital | Apr 10, 2025 | Tourism and Technology Tidbits
The Generational Planning Divide: Millennials vs. Baby Boomers From needing a travel agent to book a trip to spontaneously booking one because of a TikTok, trip planning has changed dramatically over the years. Today, blogs, social media, and AI are all making it...
by TwoSix Digital | Mar 5, 2025 | Digital Marketing Strategies, Tourism and Technology Tidbits
Short-Form Content Keeps Getting Longer! Brian Matson Senior Director of Strategy & Education In October, YouTube announced that their Shorts format would expand to a maximum of 3 minutes for a video. Now, Instagram has done the exact same thing! Instagram Reels...
by TwoSix Digital | Feb 13, 2025 | Digital Marketing Strategies, Tourism and Technology Tidbits
Imagine a walking into a visitor center. The brochures are enticing, the staff is ready with recommendations, and the room is decked out for the season. Your destination marketing organization’s (DMO) home page is a digital “welcome center” — and it needs to make just...
by TwoSix Digital | Jan 28, 2025 | Digital Marketing Strategies, Tourism and Technology Tidbits
Emma Herrle Digital Marketing Strategist New AI-powered Itinerary Planners that Integrate onto DMO Websites Several DMOs are adopting a new wave of AI technology that allows their website visitors to ask questions, receive trip-planning advice, and curate highly...
