Trending at TwoSix: Embed Codes, Mobile Marketing, and Visitor Spending

Today, a visitor expects to be able to plan and book their travels from their smartphone. We see this as a major opportunity within the travel, tourism, and hospitality industry. Therefore, we hope our clients stay up to date with our blog to discover new ways to increase the digital impact for your destination. Let’s get started.

Tip of the Week: Utilize embed codes from social media sites to visually enhance blogs and webpages.


As you can see, we are taking a page out of own book, because we have embedded every piece of media possible in this blog! Embed codes are pieces of HTML code inserted into a website to generate a piece of media. These codes are available on social media sites such as Facebook, Instagram, Twitter, Pinterest, and Youtube. Here’s a great article on how to place embed codes into your website.

Why use embed codes? Because it creates more opportunities to connect with your audience. It also shows synergy between your website and your social media channels. Furthermore, embed codes give you the opportunity to utilize user-generated-content.

Some of our clients have used the power of the embedding tools. Check out these blogs from Sault Ste. Marie Convention and Visitors Bureau and Visit Baton Rouge for some great examples.

Fact of the Week: 44% of travellers expect to be able to plan their trip on their smartphone.


Nowadays we can order food, deposit checks, watch movies, plan workouts, and so much more right on our mobile devices. Therefore, it’s no surprise more and more visitors are expecting mobile-friendly service when planning their travels. We found this statistic in a study about 8 major travel predictions in 2017. Check it out here, and stay ahead of the curve!

Noteworthy Article: 6 Charts on American Visitor Spending and Sentiments Toward Destination Experiences

6 Charts on American Visitor Spending and Sentiments Toward Destination Experiences

We see many DMO’s adding economic impact goals into their strategic plans and annual goals. Hence, this week’s featured article focusses on visitor spending and how it relates to their perception of the destination. Those who were completely “delighted” with a destination spent $150 more than those were “pleased” (meaning the visitor experienced minor problems that did not spoil the destination).

Most noteworthy, “availability of travel packages” played a major role in visitors’ choices. TwoSix Digital partners with Pure Michigan on the monthly eDeals newsletter. The eDeals are e-newsletters giving industry partners the opportunity to promote online travel discounts, last-minute specials and overnight package offerings directly to subscribers. The subscriber list currently measures about 319,000 people. This is a sure-way for Michigan destinations to capitalize on this trend. If you want to know more, contact TwoSix’s Senior Digital Strategist, Grant Kenney.

Client Photo of the Week: Grand Hotel


Check out this awesome photo of the historic Mackinac Bridge near Grand Hotel on Mackinac Island!

Where was TwoSix this week?


We didn’t go too far this week! Right down the block from the TwoSix headquarters is Becker Brewery, where had our headshots taken by Cami Fussey. Stay tuned for the final product! (No beers were harmed in this process.)

Thanks for reading! If you are perplexed by any of this information, check out our list of services to see how TwoSix can help you accomplish your goals. Also, stay up-to-date on tips and tricks by following us on Facebook and Twitter!