Short-Form Content Keeps Getting Longer!

In October, YouTube announced that their Shorts format would expand to a maximum of 3 minutes for a video. Now, Instagram has done the exact same thing! Instagram Reels can now be 3 minutes! It’s important to remember that just because you have 3 minutes doesn’t mean you have to use all of the allotted time! Shorter, splashier videos tend to do better, but with this change, is long-form going to be coming back into play?

When change comes, it’s usually a good idea to lean into the change. We have often seen that when new formats and options roll out, they receive some priority in the algorithm. It’s typically a good thing to start testing!

Most DMOs have a slew of long-form content in their war chest that could be adapted and recycled for longer-form vertical content. Think about those commercials on your YouTube Channel that are getting zero views. This content might not be performing currently, but what about breathing some new life into it? Sounds easy enough, but the issue usually comes down to time. Luckily, there are a number of tools out there that can help you streamline these processes.

A couple that come to mind that are worth checking out are Invideo.io and Klap.

Invideo.io:  website that offers an online video creation tool that uses artificial intelligence (AI) to make videos. Invideo.io can create videos from text prompts, scripts, blog links, or YouTube links. 

Klap: Klap is an AI-powered video editing tool that creates short, viral video clips from long videos. It’s designed to help content creators repurpose their content for social media platforms like TikTok, Instagram Reels, and YouTube Shorts. 

Give them a test drive! What’s the worst that can happen? Now that short form is now becoming long form, start thinking about how you can leverage your assets to lean into these new opportunities when it comes to vertical video.