The TwoSix team is here to share what’s On Our Radar for October so that you can stay ahead of the always-evolving digital marketing landscape. This month our team discusses new Meta AI ad creation tools, updates to ChatGPT, and much more! Keep reading to find out what we’re keeping On Our Radar for October 2023.

TikTok recently released a study on attention and resonance on the platform.  The data explains that engagement results from the combination of attention and resonance.  It’s a great read and provides excellent insight on how to fundamentally build out your efforts on the network.

A few quick takeaways from the study say that users will engage with paid content as long as it “feels native to the platform.”   Other tips include videos that feature real people and crafting a creative story.   And, TikTok also influences consumers’ path to purchase by making up 15% of product discoveries across all digital media channels.

So, be sure your high funnel efforts include TikTok elements in the future!

Click the button below to learn more about this study.

New AI tools are rolling out across the Meta Ads Manager. Now, you can leverage the power of AI to help you create a variety of different ads to help you get better performance. One AI tool that is especially welcomed is the “image expansion” tool. This will allow AI to assist in creating different sizes of photo and video assets to best fit their various placements. Now, you can let AI do the heavy lifting when it comes to creating impactful visuals for Reels, Stories, and Posts. Additionally, AI can now assist you in creating copy variations based on your original input. Up to six copy variations can be generated that you can edit to perfection. The current rollout claims to be able to save up to 5 hours per week in the ad creation process! That’s significant if true. That opens up bandwidth to create better content and more of a focus on strategy! It’s important to remember that AI isn’t perfect. It’s getting better every day, but it still requires a human touch to ensure that everything is nice and tidy. While it can be tempting to let AI run with it, you’ll likely see some obvious issues upon review. 

According to Meta, there are many more AI tools in the works for their Ads Manager in the future. It’s always interesting when new tools roll out so be on the lookout. Over time, the tools will surely get better and better, so you’ll want to start getting your reps sooner rather than later.  

Have you seen these tools in your Ads Manager yet? If so, don’t be hesitant to give them a whirl!

At TwoSix Digital, we see it all the time: clients put so much effort into writing a blog that they forget to format it in a way that’s readable. But, when it comes to blogs – or any webpages for that matter — headings are more important than the text itself. Why? Because they give readers a clear overview of your blog post and help them browse for information. They’ll also help to increase time on site, because headings can grab readers’ attention and encourage them to keep reading.

Headings are also important for search engine optimization (SEO) because it allow search engines to understand the content of your blog post and rank it accordingly. So, if you want your blog posts to show up higher in search results, make sure you’re using descriptive and keyword-rich headings.

Of course, a title takes precedence over headings. Consequently, we often recommending spending more time coming up with a good title and headings than writing the post. Try it out for yourself! When you do, you’ll realize you’re essentially writing an outline and the blog almost writes itself from there.

Last month, YouTube announced that it would be adding new generative AI tools to help users create videos, especially shorts, more easily. Some of these new tools include generative AI background, auto-captions, access to royalty free music on the platform, and more. This is exciting news for users who may be struggling to create content quickly, as well as accounts who may not have the bandwidth internally to produce high-quality videos.

This is very exciting as an advertiser. We at TwoSix have found that YouTube Short ads are highly effective at driving link clicks, much more so than skippable in-steam ads. There is a clearer call to action button prompting users to visit your website, which helps to drive more clicks. There is also a lower barrier to entry in terms of quality.

So far, we have learned that shorts with a user-generate-feel to them strongly outperform those that feel like highly produced commercials. This makes it easier and more accessible for accounts with smaller social media teams to a) repurpose existing vertical content already made for other platforms and b) find success with content that can be made quickly and affordably on the fly.

YouTube’s new AI creator tools will only accelerate this process and signify a significant leap forward in simplifying the video creation process. For users who face challenges in producing content swiftly or for accounts with limited resources, these advancements offer a lifeline to effectively engage with their audience.

Big news for ChatGPT, the generative AI platform that has taken over countless headlines this year is receiving a major update. ChatGPT is now able to surf the live web, so its data is no longer limited to 2021.  It will now be aware of current events and will be ideally more accurate. This will make writing itineraries more accurate and may even be able to suggest events going on when you travel somewhere. Some sites may block data scraping from OpenAI but most shouldn’t so, ChatGPT will have a wide range of current data inputs. So far, this feature will be available to for the plus version of ChatGPT but this could be available for the free version in the future. They are also launching voice and image searching, so instead of being limited to text queries, you can take a photo and have a live conversation with the chatbot. ChatGPT is quickly becoming more of an assistant as it continues to grow and add features, as you can now have a full conversation with the chatbot. Continue to say your please and thank yous to keep our AI friend happy and let’s welcome ChatGPT into the year 2023!

With the ever-changing digital marketing world, we are here to keep you informed of new digital trends and what we are keeping on our radar each month. Have any questions? Contact us! We’re here to help.

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