Content creation doesn’t have to be hard

By Grant Kenney, TwoSix Digital Senior Digital Strategist

One thing I’ve heard from clients no matter what industry they’re in: “it’s so hard to find content to write about every day!” Having been on that side of the conversation before as a social media manager I can sympathize, but I have found ways around this persistent issue. Here are a few tips on what you can do to improve your content creation without reinventing the wheel every day.

Could I be overthinking my content creation?

Yes, absolutely. It can be a daunting process to think about all of the channels you need to write content for, but it doesn’t need to be. If you’re armed with something your audience doesn’t know you’re already off to a great start, and guess what? You know more than you think and there’s great content all around you.

As Calvin told Hobbes, “there’s treasure EVERYWHERE!” Don’t go looking too hard for it.

Raid your website

Remember back to your hiring at the company or position you’re in now when you were learning the history and details of your company, DMO or brand by studying the website? ALL of those little things you learned early on may seem mundane now but were kind of interesting when you learned them. These are solid pieces of content now.

Try pulling some interesting talking points from your website and then craft them into informative and interesting social posts that send people back to your website for extra traffic. The great thing about this content is that it’s always there, always useful and always informative. Read more