A very Facebook Halloween

Facebook is getting spooky for Halloween – but Snapchat may be the only one who should be scared. Facebook is allowing users to use animated masks – similar to Snapchat’s animated filters – in Facebook Live. The company says a number of Halloween-themed animated masks are planned for the next few days. However – you can expect to see the animated filters becoming a permanent fixture on Facebook Live videos. The new addition is clear shot at Snapchat, which is famous for animated filters users can play with. Facebook-owned Instagram also recently added its own version of Snapchat Stories.

In addition to the Facebook Halloween masks, the company will also launch Halloween reactions. Look for pumpkins, ghosts, witches and candy corn where your usual buttons normally are and have some spooky fun. Read more