Trending at TwoSix: Utilizing Youtube Shorts

Posted: June 14th, 2022

Youtube is making it easy to create short, simple videos that are less time consuming

Tourism and YouTube should go together like peanut butter and jelly but unfortunately, there is a real shortage of tourism channels putting their best foot forward. Now is the time to change that as we’re seeing some great traction with organically placed content using things like Shorts and Posts. Maybe instead of adding another channel to your mix you start to utilize a channel you’ve had for years and ignored completely. The great thing is that you don’t necessarily need long-form content anymore due to the rise of TikTok, Reels, and the ever-decreasing attention span of users.

Short and sweet, 60-second Shorts are a no-brainer. Plus, unlike Reels and TikTok, options for design are limited. Shorts can be created and uploaded in minutes, unlike the other channels that can occupy copious amounts of time to do well. Shorts, at least at this time, are simple, clean, and optimized for long-term discovery through search. YouTube is also making engagement more of a priority on the platform which is great for audiences. Before you throw another weight on your back with another channel to manage, maybe it’s time to focus a bit more on the world’s second-largest search engine and its many new features.

Created by our Senior Director of Strategy and Education, Brian Matson

Try using your older Youtube channel and create new content with Youtube Shorts. The TwoSix team is here to help your organization not miss a beat with this upcoming change. Don’t wait!  Fill out the contact form, and a member of our team will reach out shortly.

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