Video Tourism, Easier Custom Audiences, Most Instagrammed Places

Video’s Impact on Tourism

Video and Travel
Attractive and compelling visual elements are easy ways to hook peoples’ imaginations and desires when it comes to travel and tourism. We see something amazing and we want to go. Over the past few years, the rise of video as a medium on mobile devices has grown significantly – and that remains true for tourism as well.

New information from Google UK sheds some light on why people engage with video when researching and looking up information for travel.

  • Nearly 50% of travelers watched video online before deciding where to go on a trip.
  • 65% use video when thinking about taking a trip.
  • 67% are using video when choosing their destination and which activities to enjoy.
  • 63% use video when deciding on accommodations.

While this data is focused on the UK, it provides a good sample example of how important the use of compelling and informational video can be when selecting and planning a trip.

Custom Audiences Made Easier

One of the great tools from Facebook is the ability to create a custom audiences from pixels and email addresses for advertising retargeting. It allows advertisers to reach a specific audience they want to engage with. Fortunately, Facebook is making it even easier to create such groups.
Announced this week, multiple data types with real-time matching will be added to the custom audiences tool. Previously, advertisers were limited to only one type at a time.

This means that the following data types will be used to help match people on Facebook and create a custom audience:

  • Email
  • Phone number
  • Mobile advertiser ID
  • First name
  • Last name
  • Date of birth
  • Gender
  • City
  • State
  • ZIP code
  • Country

This change means that by uploading a customer list to the custom audience tool the tool will use more points of data at once to create a list while improving accuracy.

The World’s Most Instagrammed Places

It’s no secret people enjoy posting pictures of their travels and vacations on Instagram. That’s probably why there are more than 353 million pieces of travel-related content on the social platform. However, which places around the world are getting the most attention?
Most Instagrammed Places

According to Skift, these are the top five most geotagged locations on Instagram this year:

  1. Disney Properties
  2. Universal Studios Properties
  3. Times Square, New York City
  4. Central Park
  5. Eiffel Tower

Worth noting is that Disney held the top spot last year as well! For the rest of the top 10 most Instagrammed locations in the world, click here.