TwoSix Digital Blog
On Our Radar Highlight- Generative AI on Social Media Apps- Helpful Tools or Spamming Nightmare?
Makenna Schmitz Digital & Social Media DirectorThere’s no doubt that generative AI has made a huge impact on the digital marketing space. AI tools have been a huge help for marketers with everything from creating engaging copy to efficiently editing images. In...
On Our Radar Highlight- How Instagram Ranks Content & What Features to Use
Nick Danowski Lead Content StrategistLike any social media platform, Instagram can be a tricky beast to tame — especially since there’s so many different types of posts. We always have people ask: what should I post on Stories? Do I need to post Reels? Why aren’t my...
On Our Radar March 2024
The TwoSix team is back and ready to share what’s On Our Radar for March so that you can stay ahead of the always-evolving digital marketing landscape. This month the TwoSix team discusses how adults are using TikTok, how to rank on Instagram, and much more! Keep...
On Our Radar Highlight- Meta’s Cookie-less Solution, CAPI, Just Got Easier (And Less Expensive)
Nick Danowski Lead Content Strategist If you’re anything like us, Meta ad representatives call you all hours of the day to talk to you. And it’s usually about their Conversion API, or CAPI. They always ask you to set it up but are light on the details on what it...
On Our Radar Highlight- Another Reason to Lean into Original TikTok Sounds
Brian Matson Senior Director of Strategy & EducationThere are quite a few TikTok accounts scrambling due to the removal of all Universal Music from the sound library. Those impacted accounts will have the audio removed from their content (sometimes going years...
Automated Email: Optimize Your 2024 Email Marketing Strategy
As the social media landscape continues to grow increasingly oversaturated, your followers are missing out on more of your organic posts. Getting your content in front of your followers is developing into a frustrating and difficult task. Luckily, email marketing is a...
On Our Radar February 2024
The TwoSix team is back and ready to share what’s On Our Radar for February so that you can stay ahead of the always-evolving digital marketing landscape. This month the TwoSix team discusses the importance of original TikTok sounds, Meta CAPI, social media usage...
On Our Radar Highlight- You’re Sitting on a Pile of Short-Form Video Gold
Brian Matson Senior Director of Strategy & EducationEarlier this year, YouTube rolled out an incredible feature. It was one of the most exciting and logical updates I had seen in a while. I might even call it brilliant, the ultimate TikTok killer, or even a...
On Our Radar Highlight- Google Chrome Actually Started Restricting 3rd Party Cookies! What’s This Mean For You?
Nick Danowski Lead Content StrategistWith this privacy-focused future, is the foundation of targeted advertising for digital marketers crumbling? Let’s dive into why it’s not all doom and gloom. Google Chrome Third-Party Cookie Announcement It’s finally...
On Our Radar January 2024
Happy New Year! The TwoSix team is back and ready to share what’s On Our Radar for January so that you can stay ahead of the always-evolving digital marketing landscape. This month the TwoSix team discusses what ever happened with Threads, YouTube Shorts new mobile...