TwoSix Digital Blog
Key Elements to a Successful Partner Newsletter
As a destination, it is important to keep your partners up-to-date on all the happenings within your organization. One of the most efficient ways to accomplish this is to create a newsletter with a consistent distribution schedule to communicate with your partners...
4 Things Your Blog Headlines Must Do
In the era of social media, it’s becoming more difficult to obtain and keep readers attention. In fact, while 80% of users will read your headline, only 20% of them will click through to your blog. This makes your headline a crucial part of your blog content strategy....
5 Things You Need to Know About Facebook Link Posts
At TwoSix Digital, we continually discuss the importance of utilizing Facebook Link Posts in your social media strategy. These link posts have the ability to be easily customized and manipulated. First, you must first learn which information that Facebook will pull...
5 Questions with our Newest Team Member, Ashley Maddix
We are excited to welcome our newest Digital Advertising Strategist, Ashley Maddix, to the TwoSix Team! Read on to learn more about her! 26: Welcome to the team, Ashley! We are excited to have you on board. Tell us a little bit about yourself! Ashley: My name...
How and Why To Repurpose Evergreen Content
Have you ever wondered what happened to that absolutely killer blog post you wrote last year? You posted it across social media and integrated it into your ad strategy but have not mentioned it again. The answer is to recycle this content and use it again! Yes, that’s...
10 Essential Components of a Tourism E-Newsletter
E-newsletters are a key component to aid in travel planning for new or returning visitors. Whether it’s weekly, monthly, or quarterly, it is important to make sure that you create valuable content for your subscribers that they’ll want to open again. Check out these...
One Year Anniversary Q&A With Scout Holaday
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6 Steps To Create An Effective Monthly Content Calendar
Often underutilized but incredibly beneficial, monthly content calendars are the most efficient way to stay organized and get ahead on your social media strategy. These content calendars can help you create designated content themes and help determine posts to engage...
What Your New Subscriber Welcome Email Needs
Email marketing is one of the best ways to communicate with and keep in touch with your audience. However, one of the most effective ways to start the communication process is with a Thank You/Welcome email. A welcome email is your first impression to new subscribers,...
How to Create an Effective Partner Listing Page
As a destination, your partners are a large part of your organization’s functionality. Partners help leverage the visitors experience by making your destination a must-visit location. This makes having informative, accessible, and detailed partner listing pages on...
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TwoSix on Tour
March 20-22 | Brian Matson will be attending the Indiana Tourism Conference and presenting a Digital Marketing Workshop.