TwoSix Digital recently completed a first of its kind workshop series for members of the tourism and hospitality industries in the State of Michigan. The team visited and presented a series of full-day workshops in Marquette, Traverse City, Alpena, Grand Rapids and Detroit. The TwoSix Digital team traveled over 1,800 miles throughout the state in less than a month. The events brought together hundreds of tourism and hospitality professionals from across the state for an entire day’s worth of learning the best practices in digital marketing.
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Pure Michigan Social Media Workshops Quickly Approaching!
Credit: Grand Hotel
Exciting news this week with Vice President of Travel Michigan, Dave Lorenz, announcing the upcoming social media workshops being hosted by TwoSix Digital at the 2016 Pure Michigan Governor’s Conference on Tourism. That conference – attended by more than 800 tourism and hospitality industry members – was held in Lansing and provided some excellent networking opportunities with new connections being made and existing partnerships being strengthened.
On Monday morning Lorenz broke down his state of the tourism industry in Michigan and showed attendees some very cool things on the horizon for the Pure Michigan brand as it hits its ten year anniversary. Lorenz mentioned the importance of more than just those in the MEDC strengthening the Pure Michigan brand before mentioning the social media workshops being led by Dave Serino and his team at TwoSix Digital. Read more
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With the Facebook F8 conference over there are dozens of fascinating pieces of news to digest and think about. The social network made numerous announcements this week that are sure to have marketers and social media managers thinking. While Buffer published its top ten list of the new features you should know, we’ve condensed things down to the top 5.
Facebook announced a new way for developers and publishers to build better live video experiences for users through Live API. Facebook is essentially opening the door for numerous Live broadcasts from devices and setups compared to mostly just smartphones. Read more
TwoSix Digital is proud to partner with Pure Michigan on one of the travel, tourism and hospitality industry’s first comprehensive statewide educational programs.
These workshops will guide members of the tourism industry through a series of social media best practices and tactical applications. The agenda will include discussions on trends, best practices, content marketing and promotional strategies. Those interested in participating can register now at this link. Attendees will also learn more about Pure Michigan’s cooperative online marketing opportunities.
“We are excited to bring this program to all the members of the Michigan tourism industry. Social media marketing is increasingly influencing how travelers discover, plan and share their trips,” said Dave Lorenz, Vice President of Travel Michigan. “It’s important for Pure Michigan to provide these types of learning opportunities to our industry partners to continually enhance our efforts throughout the state. We’re glad to have TwoSix Digital help lead the way with this comprehensive educational program that is a first-of-its-kind in the industry.” Read more
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TwoSix Digital is happy to welcome 10-year tourism industry veteran, Brian V. Matson to the team as their Senior Director of Strategy & Education.
Brian has been a part of the travel and tourism industry since 2003 where he started as a front line visitor service representative with the Fargo-Moorhead CVB. From 2005 to 2012 Brian served as the Marketing Director in Fargo where he launched “The Woodchipper in Fargo” campaign that was the Recipient of the 2011 Explore MN Travel Marketing Excellence Award and the 2011 North Dakota Governor’s Wade Westin Award for Tourism Marketing. In 2012 he left the DMO side of the industry and joined the agency side to expand his experience and skills. Since that time Brian has become a well-recognized speaker and educator at state, regional and national conferences and is known for his entertaining presentation style that makes his talking points stick with attendees.
“I’m really excited to have an old friend and colleague join us at TwoSix Digital,” says Dave Serino, the organization’s founder. “Brian brings a vast amount of digital and destination marketing experience to our team. His skill sets and knowledge base are a perfect fit for our customer base.”
In his spare time Brian enjoys keeping his finger on the pulse of the latest technological advancements, social media trends, Jeep Wranglers, MMO video games and developing the art of storytelling through multimedia. He’s a self described “news junkie” and is never far behind the latest news of the day. He currently lives in Brighton, MI with his wife, Kate and their cat Murphy.
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