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How Travelers Will Use AI: Navigating the Pacific Coast with ChatGPT
In April of 2024, I went on a road trip up the Pacific Coast Highway, starting in San Diego and ending in Seattle. Being in the industry and having attended several tourism and tech conferences in the last year that extensively covered AI, I decided to try and use...
Destination Marketing Case Study: Data Improves Paducah’s Entry Rate
Client: Paducah Convention & Visitors Bureau The Scope: TwoSix Digital developed and managed a Facebook ad campaign to drive entries into the Paducah Convention and Visitors Bureau summer sweepstakes in August, 2016. This ad campaign focused on the niche audience...
Case Study: Explore Branson Photo Contest
Client: Explore Branson The Scope: Throughout the summer of 2015, TwoSix Digital worked with Explore Branson to promote a summer photo contest that was designed to develop visual content on the #ExploreBranson hashtag. The images were curated and utilized on the...
Case Study: Pure Michigan Million Page Likes
Client: Pure Michigan The Scope: Pure Michigan assigned TwoSix Digital the task to increase its Facebook page Likes to over one million. This made Pure Michigan the third statewide tourism page behind Hawaii and New York to cross this mark. Additionally, TwoSix...