Olympics Draw Massive Views
The 2016 Rio Olympics games drew serious video views but, unfortunately for NBC, those views were on Facebook. While NBC cited millennials as a reason for the 15% dip in ratings from the London 2012 games, 59% of the 285 million unique video viewers on Facebook came from people under the age of 35.
Social Times reports 139 million views also came from Facebook Live – giving credence to the accusation that NBC – and not millennials was to blame for a dip in network ratings. Many have noted that NBC made it exceptionally difficult to watch the games due to a poor streaming experience.
Indeed, more than 277 million people had more than 1.5 billion interactions with Olympic content on Facebook during the games. Snapchat also reported 50 million Olympic video views while Twitter indicated it saw more than 187 million Olympic-focused tweets.
Commercial Flights to Cuba Coming Soon?
Cuba announced this week it would be ready to begin receiving U.S. commercial flights as early as next week.
JetBlue will perform the inaugural flight August 31 after a more than half century of commercial flight cessation. This is the latest in a tourism boom for Cuba since a 2014 announcement that the U.S. and its Cold War enemy would normalize diplomatic ties. The first U.S. cruise ship to visit the island nation arrived earlier this year.