The value of time is hitting home on all social media networks.  We’ve seen the quick hit content apps like TikTok and YouTube Shorts continue to grow at a rapid pace recently, with everyone digesting bite size pieces of content in a swift burst of time.

Well, YouTube recently revealed on its blog that many users are using the video playback speed feature to move through videos at a faster speed.  The preferred speed is 1.5x, a tad bit faster than normal, but this is a great indicator that clear, quick and concise continues to win out.  When creating videos, always remember to brand upfront, communicate your message and end with a call to action to inspire a website click or Google search query. Oh, and don’t forget to do it as quick as you can.