In the last month, both Google and Facebook have announced new projects that seem to directly challenge Pinterest’s place as the top internet-curation platform. Facebook released more updates to the new “collections” feature, allowing users to publicly share lists of saved posts and other content with friends, while Google announced the launch of an entirely new social platform called “keen”.
Neither of these new ventures introduce anything revolutionary, but each takes a piece of the Pinterest model and says “hey, we can do this better”. For Facebook, it’s the shareability and social aspect inherent in its platform. For Google, it’s the machine learning.
It’s too early to tell if either of these ventures will see much popularity, let alone have any impact on Pinterest. Google has experienced a lot of difficulty in the past with social ventures like Google+. At the same time, not every new Facebook feature integration has seen success.
What is important though, is for social media managers to utilize new features, wherever their audience is. I’ll be keeping a close eye on Keen and it’s user growth, but everyone should be learning about and utilizing Facebook Lists.