We’ve been granted a bit more time to enjoy the marketing benefits of the cookie! During the last year and a half, we’ve all been preparing diligently for the day cookies would be blocked from Chrome.  It was supposed to happen this year, but just like so many things in this world, the removal of cookies has been delayed to “late 2023,” according to recent reports. The cookie, or as we commonly call it a “pixel,” is the most powerful remarketing tool available to marketers. It enables us to track and remarket to our engaged audiences. Just because we’ve bought some time doesn’t mean we should rest easy. It would be best if you still were aggressively trying to gather up your own data sources. Before this announcement, it felt like we were in a race against time to leverage these tools to build our databases. We may be able to breathe easier, but that shouldn’t make you complacent in getting back to the basics, building your databases, reigniting your email marketing, and building those custom audience strategies. All that worry. All that heartache. For nothing. For now, at least. Thanks, Google.