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Profile Tags, Snapchat for Business and RIP Google+?

Profile Tags, Snapchat for Business and RIP Google+?

Google+ DecouplingNo Google+ Requirement

At this point, Google+ is a bit of a joke (much like the image to the right). Fortunately, for those who groan every time they realize a Google+ account is needed for Google accounts, the end of the dark times has come. Google has announced it will decouple Google+ profiles from its regular Google accounts.

The first service that will be affected is YouTube. This means that a Google+ account won’t be needed to upload videos or leave comments.

Google emphasized that the platform is not dead. While that may be true, it certainly isn’t helping Google+, which has struggled to attract users since it launched in 2011.

Facebook Profile Tags Coming?

Do your friends think you’re sassy? How about funny? They may soon be able to describe some of your qualities publicly on your Facebook profile through the use of profile tags, much as people do with certain skills on LinkedIn profiles.

Facebook is reportedly testing the feature out in New Zealand right now and is fully controlled by users, meaning any tags you don’t want to appear publicly will not. There’s no word just yet if the feature will be rolled out to the greater public.

Snapchat for Business Use

If you’re struggling to figure out how to use Snapchat for your business or CVB you certainly aren’t alone. Fortunately, there’s some great tips from Social Media Examiner you can check out here, but the five tips they provide boil down to:

  1. Give Access to Live Events
  2. Deliver Private Content
  3. Offer Contests, Perks or Promotions
  4. Take People Behind the Curtain
  5. Partner With Influencers

Of course, it’s important to first identify if a social network makes sense for your particular brand or business and to also ensure you can fully commit to using it so that in six months it’s become a ghost town account.

Social Ad Spending, Amazon Destinations and Facebook Algorithm Changes

Facebook Advertising

Credit: Chalk & Ward

Global Facebook Ad Spend

You’ve heard it before: social media is becoming pay-to-play, and a new report seems to indicate that statement really is on the money. A new report from eMarketer estimates global spending on social media advertising will total $23.68 billion. That’s “billion” with a “b”.

Most of the money will be spent on Facebook, roughly 65.5% of it. However, Twitter is gaining share and is expected to bring in about 7.1% more revenue this year, bringing it to about $2.09 billion. While still nothing to brush off, LinkedIn is expected to earn $900 million in ad revenue in 2015 – a dip from 2014.

Amazon Destinations Debuts

Amazon seems to be getting in on the travel and tourism game with the launch of its new hotel product and brand, Amazon Destinations. Destinations works directly with hoteliers and mainly operates to help with weekend getaways or road trips near major metropolitan areas, meaning you won’t see flight options or deals.

Skift reports the focus is to help people looking for that weekend away and to boost local travel. Destinations differs from Amazon Local by favoring published rates and working with hotels for an ongoing basis and not just when rooms need to be filled. The service is still in its infancy and reviews are minimal compared to the 200 million currently on TripAdvisor, though some do appear.

Facebook Plays with its Algorithm…Again

A change to Facebook’s algorithm will increase the updates from friends seen and decrease what’s seen about their activity on Facebook. What does this mean? You’re less likely to see content your friends like or comment on in your Facebook newsfeed, meaning brand pages that rely on audience activity for virality may go down. While Facebook says the move was done to give more relevant content to users one can’t help but wonder about inevitable step closer toward the play-to-pay model for brands to get content seen.