Olympics Social Video Views, Cuban Commercial Flights

Olympics Draw Massive Views

Rio OlympicsThe 2016 Rio Olympics games drew serious video views but, unfortunately for NBC, those views were on Facebook. While NBC cited millennials as a reason for the 15% dip in ratings from the London 2012 games, 59% of the 285 million unique video viewers on Facebook came from people under the age of 35.

Social Times reports 139 million views also came from Facebook Live – giving credence to the accusation that NBC – and not millennials was to blame for a dip in network ratings. Many have noted that NBC made it exceptionally difficult to watch the games due to a poor streaming experience.

Indeed, more than 277 million people had more than 1.5 billion interactions with Olympic content on Facebook during the games. Snapchat also reported 50 million Olympic video views while Twitter indicated it saw more than 187 million Olympic-focused tweets.

Commercial Flights to Cuba Coming Soon?

Cuba announced this week it would be ready to begin receiving U.S. commercial flights as early as next week.

JetBlue will perform the inaugural flight August 31 after a more than half century of commercial flight cessation. This is the latest in a tourism boom for Cuba since a 2014 announcement that the U.S. and its Cold War enemy would normalize diplomatic ties. The first U.S. cruise ship to visit the island nation arrived earlier this year.

Instagram Logo Redesign and Twitter Video Views

Instagram logo redesign

Instagram LogoIf there’s one thing we’ve learned over the years it’s that people go a bit crazy when a social network changes something – anything – about the way something looks or how it functions. That certainly proved to be the case when a new Instagram logo was unveiled along with a slightly redesigned look to the platform. Instagram’s sister apps (Boomerang, Layout and Hyperlapse) received similar redesigns to their logos.

Essentially, the logo changed from the vintage camera to a newer more colorful gradient design with the look inside the platform being black and white and “puts more focus on photos and videos without changing how you navigate the app”. Read more

Summer Travel Interest, Snapchat Video Views Rise

Summer Travel Opportunities Increase for Domestic Locations

While the threat of terrorism and disease are serious matters, fears over these two concerns may lead to an increase in domestic summer travel this year. According to the ADI Travel Survey 2016, interest in domestic summer travel and traveling within one’s own region rose 8% over the previous year.Domestic Travel

Lower gas prices are also being cited as helping to increase the interest in domestic summer travel, though survey respondents did say they planned on spending less on their trips this year. Still, this increased interest could lead to a better summer for U.S. DMO’s. Read more