Follow Along with National Travel and Tourism Week TwoSix Digital will be out and about for National Travel and Tourism Week starting on Tuesday. Senior Director of Strategy and Education Brian V. Matson will be in Gaylord, Michigan while Founder and Strategist Dave Serino will be in Waterloo Iowa CVB and The Outer Banks of North Carolina working with […]
Global Facebook Ad Spend You’ve heard it before: social media is becoming pay-to-play, and a new report seems to indicate that statement really is on the money. A new report from eMarketer estimates global spending on social media advertising will total $23.68 billion. That’s “billion” with a “b”. Most of the money will be spent […]
TwoSix Digital is happy to welcome 10-year tourism industry veteran, Brian V. Matson to the team as their Senior Director of Strategy & Education. Brian has been a part of the travel and tourism industry since 2003 where he started as a front line visitor service representative with the Fargo-Moorhead CVB. From 2005 to 2012 […]
Cuba, Cuba and more Cuba In case you haven’t noticed, Cuba has been in the news a lot lately thank to the beginning of normalization of relations between the island nation and the United States. This has led to an increase in interest in travel to Cuba. Because of this renewed intrigue, Airbnb recently announced […]
As usual, things keep moving at a rapid pace on social media. Here are two items for you to note this week. Hootsuite Picture Posting Hootsuite subscribers recently received an email explaining a brand new and updated feature that would allow pictures to automatically generate in Twitter newsfeeds through pic.twitter.com instead of appearing as an […]
The 2015 Pure Michigan Governor’s Conference on Tourism was held in Grand Rapids earlier this week. The event was attended by travel and tourism marketers, CVB’s, hoteliers, exhibitors and everyone else in between. The conference provided the perfect backdrop for these people to come together to discuss and learn from different practices around the industry. The […]
As Michigan becomes more and more friendly to bicyclists, the opportunity to reach out to another kind of tourist presents itself. Seeing this opportunity, the Michigan Tourism Strategic Plan Promotion, Marketing and Communications Implementation Committee, coordinated by Dr. Sarah Nicholls of Michigan State University, created a report to identify and analyze the role bicycling tourists can play in […]
Facebook Cleans up Page Likes and Adds New Tool Brand managers could see a drop in the number of Facebook page likes on their pages. The social network recently announced it would remove likes on pages that come from deactivated or memorialized (pages kept active for the deceased) accounts. Facebook says that most pages shouldn’t […]
Here is the Digital Engagement Ranking of the 50 United States Tourism Offices for Q4, December of 2014. You can view the entire Digital Engagement Ranking: US Tourism Office Edition, Q4, December 2014 right here. We would like to congratulate the states that have made the top ten: 1) Michigan; 2) Virginia; 3) Oregon; […]
Client: Visit Lake County The Scope: The Lake County, Illinois CVB requested TwoSix Digital help with their summer tourism promotion with the goals of promoting Six Flags Great America theme park and KeyLime Cove indoor water park, get consumers to opt-in to the Lake County e-newsletter while also driving traffic back to the CVB’s website. […]