26: Welcome to the team, Scout! We are excited to have you on board. Tell us a little bit about yourself!

Scout: First of all, to answer what most people want to know first, I am named after Scout Finch from To Kill a Mockingbird – it was my parent’s favorite book.

I grew up all over, mostly around Nevada and Southern New Jersey, but Michigan has quickly become my favorite state. I received my Bachelors from University of Michigan in 2017 in Communications and have been focusing on social media marketing ever since.

I have a lot of hobbies and I feel like I’m always picking up new ones, but I am most passionate about cooking and visual arts like drawing, painting, and recently embroidery.

26: What past experience do you have in digital marketing?

Scout: I began my career in social media with a small digital media start-up focused on sharing video content, giving me my first real glimpse of how creativity and analytics come together in digital marketing. From there I was hooked and have since worked in agencies and on the client-side in a variety of industries, including food, fashion, and now travel and tourism!

26: What is your favorite social media channel for personal use and professional use?

Scout: I really enjoy Instagram and Pinterest for inspiration and keeping up with friends and family, but I spend most of my time on Reddit for both personal and professional pursuits. Professionally, Reddit is a great place to ask questions and get feedback from people in your industry around the world, but it’s also my favorite place to watch cat videos online.

26: TwoSix Digital works exclusively in the travel, tourism, and hospitality industry. What is the most magnificent place you have ever visited?

Scout: This is so hard! I would say somewhere tropical, but that’s because there’s snow outside right now. When I think about the word ‘magnificent’, nowhere has continually taken my breath away like Zion National Park. It’s the most ‘awesome’ place I have been, in the most literal sense of the word.

26: What is the best piece of digital marketing/advertising advice you’ve ever received?

Scout: The best marketing advice I’ve ever received is to manage your time by revenue. It can be easy, especially in digital marketing, to let personal preferences determine where your focus is on any given campaign, but what we like might not be what’s best for the client or their customer. Letting data lead decision making helps everyone reach their goals faster.