Travel Reviews, Optimizing Content and Fall Foliage The most important parts of travel reviews We’ve known for some time that reviews are incredibly important, but what is it in reviews that people look for most – especially when it comes to travel reviews? A new study set out to find out what that was and […]
Facebook Mobile Ad Format and Instagram isn’t Square Another type of mobile ad? Facebook looks to be exploring a new format for mobile ads. These ads will first appear as normal Facebook posts, but will open into a full screen representation of a brand’s website. According to reports, users can scroll through multiple pages of […]
Client: Explore Branson The Scope: Throughout the summer of 2015, TwoSix Digital worked with Explore Branson to promote a summer photo contest that was designed to develop visual content on the #ExploreBranson hashtag. The images were curated and utilized on the Explore Branson website where users could view and engage with the imagery. The Strategy: TwoSix Digital […]
Facebook M and the Importance of Customer Reviews Facebook launches Siri, Cortana competitor A select number of users were greeted this week with a new feature when they opened their Facebook Messenger: a virtual assistant. Called “M”, the new tool allows you to make restaurant reservations, shop online, suggest and then book travel getaways – […]
Client: Ludington Area CVB The Scope: Ludington Area Convention and Visitors Bureau engaged TwoSix Digital to develop and maintain a campaign intended to drive awareness and entries for a lighthouse getaway giveaway at the big Sable Lighthouse in Ludington while also collecting email addresses for the CVB’s e-newsletter. The Strategy: TwoSix Digital employed highly-strategic targeting […]
Airfares Drop and Top Destinations on Earth Named A more affordable time to fly If you’re looking to buy plane tickets it may be the perfect time to do so and see the world. The Bureau of Labor Statistics Consumer Price Index shows July airfares have fallen 5.6% year-over-year. That’s the biggest one month decline since […]
Yahoo Chat, Cuba’s Survey and Cali a Summer Favorite Yahoo launches silent video chat Yahoo’s new messaging app, Livetext, is rolling out globally. Before now, the silent video app was mainly available to those in select countries. Livetext works by delivering video of yourself to a friend while simultaneously allowing your message text to show […]
Instagram on Hootsuite and Google Hotel Finder Welcome to Hootsuite, Instagram! Social media managers rejoice! Photo-sharing, social media behemoth Instagram is now integrated with Hootsuite. This means Hootsuite users can now schedule those pesky weekend and evening Instagram posts without having to set constant reminders on their phones and alarm clocks. Hootsuite users will also […]
Profile Tags, Snapchat for Business and RIP Google+? No Google+ Requirement At this point, Google+ is a bit of a joke (much like the image to the right). Fortunately, for those who groan every time they realize a Google+ account is needed for Google accounts, the end of the dark times has come. Google has […]
Mobile Growth in Q2 and Traveler Surveys Mobile Growth drives Q2 Spending A new study from Kenshoo shows an explosion in mobile targeting for digital marketing. some of the more interesting takeaways from the study found: 167% increase in Q2 spending compared to the previous year for paid social ads 51% increase over the same period […]
