Entries by 2sixdigitaltwo6

Case Study: Tunica "We Got It" Video Campaign

Client: Tunica CVB The Scope: The Tunica Convention and Visitors Bureau in Tunica, Mississippi conducted a direct digital media buy to highlight their Tunica “We Got It” destination promotional video. TwoSix Digital was assigned the goals for the video campaign to attract video views and encourage consumers from “high value” zip codes provided by the area casinos […]

Case Study: Visit Hamilton County Tenderloin Trail

Client: Visit Hamilton County The Scope: The Hamilton County CVB approached TwoSix Digital wanting help building exposure for a niche culinary experience based around a regional specialty – their pork tenderloin sandwiches and a group of restaurants making up the “Tenderloin Trail”. The client had a number of blogs about these sandwiches as well as […]

Facebook CPC, Newsfeed tweaks and Instagram HD

Facebook CPC, Newsfeed tweaks and Instagram HD Cost Per Click Redefined To alleviate any confusion and better demonstrate what marketers are paying for, Facebook is redefining how it measures cost per click. Very soon, CPC will only register what the social network considers to be link clicks. Those being clicks to other websites, call-to-action clicks […]

Lead Ads and Ignored Messages

Lead Ads and Ignored Messages Facebook Unveils Lead Ads Facebook wants to make it easier for people to fill out forms to subscribe or sign up for services or programs through the use of lead ads. Lead ads work by auto-populating information in forms for newsletters, asking for follow-up calls or a price estimate. Essentially, it’s […]

Changes Coming to Facebook Ads

Changes Coming to Facebook Ads Some interesting new upgrades and changes are coming to Facebook ads! The social network made the announcement this week in order to prepare ad managers for what to expect. Facebook says the plan is to work harder for ad managers so they don’t have to work quite so hard (yay!) […]

"Nearby" Traffic, Facebook Restaurant Reviews and a Social Infographic

“Near Me” Traffic Doubles Year-Over-Year Users are increasingly using Google to discover local businesses and locations. Google reports that searches with the words “nearby” or “near me” have doubled year-over-year. Understandably, 80% of those searches came from mobile. This new data only reinforces the importance of businesses and locations registering and ensuring they show up […]

Case Study: Pure Michigan Million Page Likes

Client: Pure Michigan   The Scope: Pure Michigan assigned TwoSix Digital the task to increase its Facebook page Likes to over one million. This made Pure Michigan the third statewide tourism page behind Hawaii and New York to cross this mark. Additionally, TwoSix Digital was asked to change the location origin of the Facebook users from predominately in-state to out-of-state. […]