by TwoSix Digital | Apr 29, 2025 | Data Tracking, Tourism and Technology Tidbits
Is Organic Search Traffic Down Across the Board? Nick Danowski Lead Content Strategist For the first time in almost a decade, Google has reported that they see more than 5 TRILLION searches on their platform annually. The last time Google gave the figure was in...
by TwoSix Digital | Oct 16, 2024 | Data Tracking, Google Analytics
Have you seen a large amount of traffic from Ashburn, Virginia, in your Google Analytics? You may have also noticed a ton of visits from other cities that aren’t part of your usual market, such as Boardman, Oregon or San Jose, California. In this article, we’ll help...
by TwoSix Digital | Jul 11, 2024 | Data Tracking, Google Analytics
From Chaos to Clarity: Fix Your DMO’s Google Analytics 4 in 5 Steps Updated: July 22nd, 2024 Starting in March 2023, Google Analytics began migrating settings from Universal Analytics (UA) to GA4, unless you completed the “GA4 Setup Assistant”. Unfortunately,...
by TwoSix Digital | Feb 8, 2024 | Content Creation, Data Tracking, Digital Strategies, On Our Radar, Social Media, Social Media Strategies
Brian Matson Senior Director of Strategy & Education Another Reason to Lean into Original TikTok Sounds There are quite a few TikTok accounts scrambling due to the removal of all Universal Music from the sound library. Those impacted accounts will have the audio...
by TwoSix Digital | Jan 29, 2024 | Content Creation, Data Tracking, Google Analytics, On Our Radar
Brian Matson Senior Director of Strategy & Education You’re Sitting on a Pile of Short-Form Video Gold Earlier this year, YouTube rolled out an incredible feature. It was one of the most exciting and logical updates I had seen in a while. I might even call it...
by TwoSix Digital | Jan 16, 2024 | Content Creation, Data Tracking, Digital Strategies, Google Analytics, On Our Radar
Nick Danowski Lead Content Strategist Google Chrome Actually Started Restricting 3rd Party Cookies! What’s This Mean For You? With this privacy-focused future, is the foundation of targeted advertising for digital marketers crumbling? Let’s dive into why it’s not all...
