Twitter has been an integral marketing tool for several years and with more and more users joining the platform every day, it’s easy to get lost amongst all of the content being pushed through. However, this mess can easily be cleaned up by using a native feature. Read on to learn more about why you should start using Twitter lists.
What is a Twitter List?
A Twitter list is a curated group of Twitter accounts that allows you to see a timeline of Tweets from only those accounts. Using them, you can effortlessly sort through the clutter, monitor important conversations, and stay up-to-date on your partners. The recent updates to the mobile version of Twitter mean you can simply swipe between lists on your feed!
1. Clean Up the Clutter
Rather than trying to monitor all of the accounts you follow at once, Lists allow you group specific users. The best part? Tweets appear chronologically so you don’t miss a thing! With so many Tweets going out every second of every day, it’s easy to get lost amongst the mess. Start cleaning up the clutter by making a list so you can see what you want to see – when you want to see it.
2. Monitor Destination Business Partners
Because it’s easy to get lost in the crowd on Twitter, that means it’s also easy to lose track of what your partners are up to on the platform. By creating a list specifically for types of destination partners, you are able to more easily track what they are saying on Twitter. For instance, you could group major attractions, marketing organizations, and winter experiences Twitter accounts each into their own List. Plus, it allows you to more easily interact with them!
3. Engage with Influential People and Accounts
Any time you add someone to a public list, they will get a notification that you’ve done so, which will automatically grab their attention. By creating a list with local influencers, your own office staff or even local government employees, you’re better able to monitor the current conversations. When you have time, you can take time to thoughtfully look through this list and engage with what they’re saying.
Twitter lists are a small but effective way to easily interact with your destination partners and influencers, as well as a great way to stay more organized on the platform. To get started creating your first Twitter list, click here for an easy step-by-step guide! For more ways to stay up-to-date on the latest digital marketing trends, be sure to subscribe to our e-newsletter and follow us on social media at the links below!
By Grant Kenney, TwoSix Digital Senior Digital Strategist
One thing I’ve heard from clients no matter what industry they’re in: “it’s so hard to find content to write about every day!” Having been on that side of the conversation before as a social media manager I can sympathize, but I have found ways around this persistent issue. Here are a few tips on what you can do to improve your content creation without reinventing the wheel every day.
Could I be overthinking my content creation?
Yes, absolutely. It can be a daunting process to think about all of the channels you need to write content for, but it doesn’t need to be. If you’re armed with something your audience doesn’t know you’re already off to a great start, and guess what? You know more than you think and there’s great content all around you.
Raid your website
Remember back to your hiring at the company or position you’re in now when you were learning the history and details of your company, DMO or brand by studying the website? ALL of those little things you learned early on may seem mundane now but were kind of interesting when you learned them. These are solid pieces of content now.
Try pulling some interesting talking points from your website and then craft them into informative and interesting social posts that send people back to your website for extra traffic. The great thing about this content is that it’s always there, always useful and always informative. Read more