A belly full of Thanksgiving turkey is a sure sign the new year is on its way. With 2017 just around the corner, how are you evaluating your competitors and effectiveness on social media? Don’t spend all of your time on the new gaming feature in Facebook Messenger, and check out these interesting tips to make 2017 your most successful year.
Hootsuite recently shared an article on how to conduct a competitive analysis on social media. They offer a few key tactics you can easily employ:
- Start by Google searching keywords your brand or destinations hopes to lead, and see who makes it to the top of the search (i.e. “Small town Midwest destinations”, or “Best state to visit in the winter”, etc.) .
- Once you find your competitors, find out what channels they occupy, how often they post, how fast their audience is growing, and where they rank with engagement.
- Conduct a simple SWOT analysis, and use the information to inspire your strategy, not duplicate.
There are several tools listed throughout the blog to make this an even easier process, so be sure to read it before your holiday break. While you are pondering on your competitors, check out these tips from Social Media Today on 6 Tactics to Instantly Boost Social Media Reach For Your Brand or Business. Hint: The first one is video.
Last but certainly not least, have you tried the Instant Games on Messenger feature? Facebook makes another bold move to completely take over the internet by adding Pac Man, Words with Friends, and Space Invaders to Messenger.
Did you come across any interesting articles or social media news? Share them with the TwoSix Digital team by Tweeting us or posting on our Facebook. While you’re there, giver a shout out to the newest member of the TwoSix Digital team – Marissa Conniff. Thanks for reading!
Boarding with Facebook Messenger
In what could be the first of many, airline KLM is integrating with Facebook Messenger to make it easier to fly. Using Facebook Messenger, KLM passengers will be able to receive their itinerary, flight updates, check-in notifications, get boarding passes and even rebook fights when needed.
KLM previously embraced social media by giving travelers the ability to book tickets via Facebook and Twitter, but this utilization of Facebook Messenger is an unprecedented move and could mark the beginning of a shift in the airline industry. Read more
Facebook wishes to Notify you of important news
The latest in Facebook‘s play for eyes has a name: Notify. The new app launched this week is the company’s newest attempt at being your source for breaking news and information. Notify works by allowing you to select a number of more than 70 publishers to customize alerts and push notifications regarding news on companies, teams, events and more.
The app is available on iOS in the U.S., but does not allow for real-time discussion between users like Twitter does. This isn’t Facebook’s first attempt at something like this (remember Paper, Slingshot or Home?), but with the inclusion of real-time push notifications Notify may finally break Facebook’s less-than-stellar streak with apps involving news and information.
Facebook Experimenting with Facial Recognition Technology on your Phone
A new feature in Facebook’s Messenger app is either really cool – or really creepy, depending on how you look at it. The company is trying out something called “Photo Magic” which uses facial recognition to search for friends of yours on Facebook in pictures immediately after the picture is taken. You’ll then receive a push notification suggesting you send the picture to your friends in the photo.
The feature is being tested out in Australia and requires users to opt-in for the function, which may come as a relief for some. That won’t stop your friends from receiving the suggestion for you if you’re in a picture they’ve taken with you in it. Fortunately, you may opt-out of the facial recognition within the main Facebook app.